Target Media Network
The TMN Media team creates digital media plans and proposals for clients, drives operational efficiencies, increases campaign performance and yield across a network of display, exchange, mobile, social, email, and search solutions. Additionally the team delivers campaign results and actionable insights to clients. This position requires a detail oriented, analytical focus with extensive knowledge of digital advertising, using ad technology and a proven track record in operational excellence.
This role will focus on campaign set-up and analysis, including execution, testing, delivery, QA, reporting, and analysis. You will partner with account management to ensure proper creative execution and alignment to media and business strategy and objective. You will work closely with peers in Target India to traffic and QA all onsite and external media.
Lead activation and analytics of digital media campaigns, including managing traffic, optimization, and reporting site and third party served campaigns
Tag, QA and troubleshoot digital media plans through third party ad server, and proprietary products; manage tagging issue escalation process, as well as site partner and ad server requirements
Provide holistic optimization strategies and reporting based on unique campaign objectives
Manage audience performance through optimization strategy
Manage and validate measurement tracking implementation, campaign trafficking, and finance/billing.
Manipulate raw data sets into information fit for analysis
Monitor key data to recognize patterns and analyzes trends and develop a consistent mechanism to communicate this information
Own new media and reporting plans before trafficking, ensure plans and execution will provide end of campaign reporting accurately, efficiently, and effectively
Understanding of reporting tools to support new, scalable metrics to drive deeper insights and improved vendor relationships
Partner with product owners to support new product rollouts with process creation & documentation, as well as operational components to ensure all products are well documented, efficient to execute and report on
Partner with TMN Account Management on the following:
Understand and adhere to various media and creative specs across channels
Update impressions and budgets post-client commitment
Observe and evaluate trends of media campaigns and provide optimization recommendations accordingly
Identify and translate patterns in campaign performance into actionable recommendations for planning and education internally and with clients
Provide reporting for campaigns; considerate of past/similar campaign performance and category benchmarks
Strong analytical skills and ability to judge and quantify results of advertising
In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms and tag management solutions
Helps drive operations strategies and objectives
Experience with ad servers (DFP, DCM, Sizmek, etc.)
Methodical, well-organized, and detail-oriented
Genuine curiosity with how things work; motivated, self-starter
Strong communication skills
Expert in Microsoft Excel
1-3 years relevant experience
fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
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Website : http://www.merkleinc.com/
Merkle is a leading database marketing agency. We offer quantitative, information-based solutions that maximize return on marketing investment (ROMI).