Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Minneapolis, MN
View more jobs in Minnesota

Job Details

Sr Digital Media Specialist Operations

Company name
Merkle, Inc.

Location
Minneapolis, MN

Apply for this job






25 hit(s)  

Profile

Job Description

Target Media Network

The TMN Media team creates digital media plans and proposals for clients, drives operational efficiencies, increases campaign performance and yield across a network of display, exchange, mobile, social, email, and search solutions.  Additionally the team delivers campaign results and actionable insights to clients.  This position requires a detail oriented, analytical focus with extensive knowledge of digital advertising, using ad technology and a proven track record in operational excellence.  

Role Purpose

This role will focus on campaign set-up and analysis, including execution, testing, delivery, QA, reporting, and analysis. You will partner with account management to ensure proper creative execution and alignment to media and business strategy and objective. You will work closely with peers in Target India to traffic and QA all onsite and external media. 

Key Responsibilities

Lead activation and analytics of digital media campaigns, including managing traffic, optimization, and reporting site and third party served campaigns

Tag, QA and troubleshoot digital media plans through third party ad server, and proprietary products; manage tagging issue escalation process, as well as site partner and ad server requirements

Provide holistic optimization strategies and reporting based on unique campaign objectives

Manage audience performance through optimization strategy

Manage and validate measurement tracking implementation, campaign trafficking, and finance/billing.

Manipulate raw data sets into information fit for analysis

Monitor key data to recognize patterns and analyzes trends and develop a consistent mechanism to communicate this information

Own new media and reporting plans before trafficking, ensure plans and execution will provide end of campaign reporting accurately, efficiently, and effectively

Understanding of reporting tools to support new, scalable metrics to drive deeper insights and improved vendor relationships

Partner with product owners to support new product rollouts with process creation & documentation, as well as operational components to ensure all products are well documented, efficient to execute and report on

Partner with TMN Account Management on the following:

Understand and adhere to various media and creative specs across channels

Update impressions and budgets post-client commitment

Observe and evaluate trends of media campaigns and provide optimization recommendations accordingly

Identify and translate patterns in campaign performance into actionable recommendations for planning and education internally and with clients

Provide reporting for campaigns; considerate of past/similar campaign performance and category benchmarks 

Job Requirements:

Qualifications

Strong analytical skills and ability to judge and quantify results of advertising

In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms and tag management solutions

Helps drive operations strategies and objectives

Experience with ad servers (DFP, DCM, Sizmek, etc.)

Methodical, well-organized, and detail-oriented

Genuine curiosity with how things work; motivated, self-starter

Strong communication skills

Expert in Microsoft Excel

1-3 years relevant experience

Additional Information

Merkle

fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

You may click here

to apply for this job at SmartRecruiters.

View More Merkle Inc. Jobs

Company info

Merkle, Inc.
Website : http://www.merkleinc.com/

Company Profile
Merkle is a leading database marketing agency. We offer quantitative, information-based solutions that maximize return on marketing investment (ROMI).

Similar Jobs:
Digital Media Specialist (Strategy)
location Minneapolis, MN
Job Description Target Media Network The TMN Media team creates digital media plans and proposals for clients, drives operational efficiencies, increases campaign performance and yield across a network of display, exchange, mobile...
Job Description Target Media Network The TMN Media team creates digital media plans and proposals for clients, drives operational efficiencies, increases campaign performance and yield across a network of display, exchange, mobile...
Job Description Target Media Network The TMN Media team creates digital media plans and proposals for clients, drives operational efficiencies, increases campaign performance and yield across a network of display, exchange, mobile...
EmploymentCrossing provides an excellent service. I have recommended the website to many people..
Laurie H - Dallas, TX
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
AdvertisingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
AdvertisingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 AdvertisingCrossing - All rights reserved. 21