National Pen Company
DescriptionJob Title: Web Copywriter (1 position) - Full-Time [Hourly]
Company Overview: Founded in 1966, National Pen is a world class provider of personalized marketing solutions that help businesses promote themselves and increase customer loyalty. We provide high value promotional products for businesses and professionals in every industry at low factory direct pricing.
The company is headquartered in San Diego, CA with additional locations in Shelbyville, TN, Mexico, Ireland, and France. National Pen manufactures and assembles many of its products, allowing it to ensure exceptional quality and service through its dedicated workforce. Licensing agreements have enabled National Design Corporation to provide personalized promotional items to national football, basketball, baseball, and hockey leagues, plus other well-known corporate customers.
USA: https://www.pens.com Canada: https://www.perfectpen.ca
Goal of this Position: National Pen seeks a full-time copywriter to produce SEO-optimized copy for eCommerce Category and Product pages
Responsibilities\tIncorporate keyword research provided by the SEO team into on page content for eCommerce category, marketing and product pages on both https://www.pens.com and https://www.perfectpen.ca \tMonitor site to assure that posted copy maintains fidelity to SEO recommendations.\tIncrease organic traffic to US and Canada websites via improved product descriptions and shareworthy content on category pages.\tWork closely with the SEO & Merchandising & Design teams to assure content is user-friendly, search-friendly and meets ADA accessibility requirements.Qualifications\tBachelor's degree\t2-3 years experience writing for eCommerce sites, B2B experience is a plus\tPositive, energetic attitude\t2-3 years experience working with Wordpress\tUnderstanding of how to use Yoast for SEO in WordPress\tSome familiarity with Google Analytics\tWorking knowledge of HTML and CSS\tStrong fundamental knowledge of SEO Best Practices\tAbility to perform keyword research accurately and rapidly\tFamiliarity with SEMRush, Ubersuggest, Found, Ahrefs, Moz and Google Keyword Planner\tExceptional grammar\tStrong editorial skills and keen attention to detailTeam StructureThis position will report to the SEO Manager. You will be part of a growing in-house SEO team.
National Pen Company