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Job Details

Director Media Research

Company name
Starcom MediaVest Group

Location
New York City, NY

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Job Description

Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy  Collaborate with client insights and analytics teams to gain a deep knowledge of business goals and challenges 

Define KPIs and build frameworks that capture campaign performance, inform optimizations, and influence future plans 

Develop client Learning Agendas and construct and execute test and learn measurement roadmaps tied business questions and key performance goals. 

Lead data-centered learning initiatives on client’s behalf including stewarding the agency’s relationship with the market mix-modelling partner to ensure media inputs and outputs lead to actionable insights  Translate data effectively to inform media planning, targeting and budget allocations and ensure client advertising investment is optimized to drive results 

Communicate opportunities, learnings and recommendations with authority and credibility

Architect and manage innovative data driven ad tech solutions 

Provide strategic thought leadership and tactical UI DMP support for audience building, taxonomy structure, lookalike modeling, frequency reporting, audience suppression, and insights 

Offer insightful analysis to help uncover and execute new tactics, strategies, and target audiences to further improve data led KPIs 

Recommend, negotiate pricing, and onboard relevant 2nd & 3rd party data sources 

Activate and troubleshoot DMP audiences across DSP and Direct buys 

Implement and troubleshoot media pixels/tagging across DSP and Direct buy

Job Requirements:

Qualifications

10 years in analytics, business consulting, media research or ad tech 

Bachelor’s degree or higher in statistics, engineering, marketing, advertising or business, economics  Expertise in digital measurement and programmatic/data driven understanding 

Experience working in a DMP and familiarity with different digital data targeting approaches and sources

Exceptional communication skills (orally and written) to engage broad groups with varying levels  Experience in interrogation and application of 1st, 2nd, and 3rd party data sets 

Familiarity with modeling approaches such as multi-touch attribution, market mix modelling and structural equation modelling 

Working knowledge of statistical software packages and coding languages (SAS, SPSS, R, Python, Advanced Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Company info

Starcom MediaVest Group
Website : http://www.smvgroup.com

Company Profile

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