Starcom MediaVest Group
Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy Collaborate with client insights and analytics teams to gain a deep knowledge of business goals and challenges
Define KPIs and build frameworks that capture campaign performance, inform optimizations, and influence future plans
Develop client Learning Agendas and construct and execute test and learn measurement roadmaps tied business questions and key performance goals.
Lead data-centered learning initiatives on client’s behalf including stewarding the agency’s relationship with the market mix-modelling partner to ensure media inputs and outputs lead to actionable insights Translate data effectively to inform media planning, targeting and budget allocations and ensure client advertising investment is optimized to drive results
Communicate opportunities, learnings and recommendations with authority and credibility
Architect and manage innovative data driven ad tech solutions
Provide strategic thought leadership and tactical UI DMP support for audience building, taxonomy structure, lookalike modeling, frequency reporting, audience suppression, and insights
Offer insightful analysis to help uncover and execute new tactics, strategies, and target audiences to further improve data led KPIs
Recommend, negotiate pricing, and onboard relevant 2nd & 3rd party data sources
Activate and troubleshoot DMP audiences across DSP and Direct buys
Implement and troubleshoot media pixels/tagging across DSP and Direct buy
10 years in analytics, business consulting, media research or ad tech
Bachelor’s degree or higher in statistics, engineering, marketing, advertising or business, economics Expertise in digital measurement and programmatic/data driven understanding
Experience working in a DMP and familiarity with different digital data targeting approaches and sources
Exceptional communication skills (orally and written) to engage broad groups with varying levels Experience in interrogation and application of 1st, 2nd, and 3rd party data sets
Familiarity with modeling approaches such as multi-touch attribution, market mix modelling and structural equation modelling
Working knowledge of statistical software packages and coding languages (SAS, SPSS, R, Python, Advanced Excel
All your information will be kept confidential according to EEO guidelines.
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Starcom MediaVest Group
Website : http://www.smvgroup.com