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Senior Director of Media

Location
San Francisco, CA

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Senior Director of Media
in
San Francisco
California
**MEMBERS ONLY**SIGN UP NOW***., a global leader in the video games and entertainment software industry, is seeking a
Senior Director of Media
. The Senior Director of Media will be an experienced and forward thinking media professional, responsible for leading the media strategy across **MEMBERS ONLY**SIGN UP NOW***. brands, as well as the planning and buying process of all media plans.
The position will work with senior management and cross functional teams, report to the Vice President, Media & Audience Management and manage an external agency and growing internal teams.
Responsibilities
Lead media strategies and plans for **MEMBERS ONLY**SIGN UP NOW***. brands in the US.
Define the most effective, efficient and innovative approach to media buys. Develop necessary analyses to support media recommendations and decisions.
Help manage analytics both in-house and with the agency to build fact-based media strategies.
Support the development of innovative audience and media mix models.
Oversee the planning and execution of all media campaigns, either managed by an internal agency or internal performance teams. Manage large-scale media investments across multiple media channels with high level of expertise.
Implement the development of an effective measurement framework and reporting cycle.
Partner with research teams to gain insights on media impact and contribution.
Build and develop strategic relationships with key partners.
Negotiate all media including upfront commitments, agency contracts, and partnership terms.
Coordinate with brand management, digital marketing, promotions and PR on marketing plans and executions across their areas.
Maintain deep knowledge of media landscape and evolutions, seek and understand emerging trends, provide ongoing media education to the marketing organization.
Manage, guide and develop teams located in multiple offices.
Foster positive relationships across the organization.
Constantly review processes for areas of improvement and champion ideas that create positive business changes.
Bachelor degree in Marketing, Communications/ Advertising or Media Studies preferred.
Minimum 12 years’ experience in media planning and buying, including offline and digital.
Video Game and/or other entertainment marketing experience preferred.
7 years of management experience and demonstrated team leadership.
Data-driven media professional with ability to think creatively and strategically.
Deep understanding of all aspects of the digital space (display, video, social, search, programmatic, viewability, etc.)
Thorough understanding of Ad Tech solutions, including Ad Servers, DMPs, and Identity Resolution.
Thorough understanding of TV and digital measurement.
Ambition to disrupt the videogames industry with innovative marketing campaigns and tactics.
Ability to prioritize and juggle multiple projects in a dynamic, deadline driven environment.
Advanced communication and negotiation skills.
Excellent interpersonal skills with the expertise and professionalism that will earn respect and trust with internal team members and external vendors.
**MEMBERS ONLY**SIGN UP NOW***. is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.
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