Job added in hotlist
Applied job
Contract job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in New York City, NY
View more jobs in New York

Job Details

Initiative - Senior Analyst Advanced Analytics

Company name
Universal McCann Worldwide

New York City, NY

Apply for this job

3 hit(s)  


Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Initiative team as a Senior Analyst, Advanced Analytics. Initiative provides our clients and colleagues with deep media intelligence to make timely and effective investment decisions. This person is responsible for planning, measuring and reporting performance of our media tactics. The Senior Analyst will have responsibility for campaign performance metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results.

Essential Functions

Provide meaningful insight for clients as well as internal teams regarding areas such as brand health, cross channel synergy, paid/owned/eared media, and consumer behavior

Manipulation and analysis of large data sets from multiple sources, including proprietary agency analytics platform

Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud

Accurately evaluate the effectiveness and well-being of paid campaign advertising

Develop and maintain dashboards, including the creation of charts or other visualizations in Excel or other BI system to illustrate campaign performance

Have an innate curiosity for processes improvements and continually strive to be better

Coordinate Advertising Operations, Digital Partnerships, and Paid Search for campaign trafficking and quality assurance

Ideal candidate will have strong proficiency across the following platforms: Excel, PowerPoint, SQL, Tableau, Google Analytics, Innovid, DoubleClick DCM, Python, VBA, and NetBase



Bachelor’s degree, preferably in marketing, advertising, or a related field

Work Experience:

2 years of analytical experience, media / advertising industry a bonus


Proficient with Microsoft PowerPoint and Excel, including knowledge of PivotTables and Formulas

Ability to digest and explain complex ideas to a diverse group of stakeholders

Must be able to collaborate across teams to produce strong insights to reporting and client deliveries

Experience with digital media measurement and reporting platforms preferred as well as programming languages

Ability to work under pressure and manage multiple priorities

Must be a team player but also have the ability to work independently

About Us

Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of five central “craft centers” – Client Advice and Management, Strategy, Communications Design and Partnerships, and Analytics.

Job Location

New York, New York, United States

Position Type


Company info

Universal McCann Worldwide
Website :

Company Profile

Similar Jobs:
12,667 Deloitte Deloitte Digital –Advertising, Marketing and Commerce – Programmatic Generalist/Senior Consultant in Parsippany New Jersey Deloitte is one of the leading professional services organizations in the United States, sp...
12,667 Deloitte Deloitte Digital –Advertising, Marketing and Commerce – AdTech/MarTech Analytics Manager in New York New York Deloitte is one of the leading professional services organizations in the United States, specializing in...
12,667 Deloitte Deloitte Digital –Advertising, Marketing and Commerce – AdTech/MarTech Analytics Manager in Parsippany New Jersey Deloitte is one of the leading professional services organizations in the United States, specializin...
I was very pleased with the AdvertisingCrossing. I found a great position within a short amount of time … I definitely recommend this to anyone looking for a better opportunity.
Jose M - Santa Cruz, CA
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
AdvertisingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
AdvertisingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 AdvertisingCrossing - All rights reserved. 168