Cox Enterprises, Inc.
Houston, TX, United States
Sales, Media, Marketing, Advertising, Retail
Digital Media Sales Specialist','1817888','','CMG Houston Radio','!*!Cox Media Group Houston is looking for a digitally savvy, driven and dynamic individual to join their elite team as a Digital Media Sales Specialist.The Digital Media Sales Specialist is responsible for delivering and demonstrating our advertisers’ return on investment based on the goals of their marketing campaigns. This role must be both analytical and possess excellent customer service skills. This individual will work closely with account executives (AE’s), clients and will be the essential link between CMG Houston and the CMG Digital Team to deliver a superior return on investment for our customers’ digital advertising. This position must maintain broad knowledge of all aspects of digital advertising including the products we offer and in what ways each is most effective for meeting advertiser goals. The Digital Media Sales Specialist will help AEs create proposals based on customer goals and serve as a communication point between sales and the CMG Digital Team. The Specialist will additionally be asked to attend sales calls with AEs. Once the campaign is underway, the Specialist will work with high-level customers to chart optimization approaches against their key performance indicators. At the end of the campaign, this person will create custom performance reports that effectively analyze how customer goals were met or exceeded with the goal of increasing retention and upsells. In addition, he or she will use knowledge of demand and delivery to advise digital sales managers on rate setting and other approaches for effective yield management across multiple platforms.Responsibilities:Maintain detailed knowledge of all digital ad products and track their performance and effectiveness against various marketing goals.Provide assistance with digital revenue analysis and optimizationMeet with advertising clients and AEs to assess client needs when requested / necessary.Identify optimization opportunities for digital campaigns, including search marketing (SEO/SEM), targeted display/ video, social media, retargeting, SEO, mobile campaigns and more.Lead brainstorming sessions for creative advertising solutions.Continue to enhance our position as a trusted and preferred digital provider to our clients by providing assistance to AE’s in client research, sales presentation material creation and proposal development in alignment with customer needs and goals.Confer with advertisers to develop campaign optimizations to match performance with customer.Develop in-depth/custom campaign reports for Account Executives and clients to effectively show campaign success and explain optimizations.Interpret custom performance reporting and analysis in coordination with account executives and centralized trafficking to support renewal process and upsell.Conduct basic industry research and site analytics.Troubleshoot implementation hurdles (getting creative from the client, proactive under delivery management, etc.).Maintain detailed knowledge of advertising sell-through rates through multiple products and advise digital sales directors on rate setting and AE incentives.Serve as a liaison between CMGD and local salesConfirm availability of inventory for owned and operated digital properties, third-party networks, retargeting providers and othersCheck IO product detail selected for accurate correct use, work with AE to correct or realign productsBe hands on in clients' success, the campaign optimization process, and be eager to share and explain campaign results and improvements in-person on a consistent basis','','','!*!At least 3 years’ experience working in a digital sales advertising role.Digital sales and marketing experience with a strong understanding of search marketing (SEO/SEM), social media, targeted display/video, retargeting, and mobile marketingBachelor’s Degree in Marketing, Advertising, Public Relations, Journalism or similar field preferredGoogle AdWords and Google Analytics certificationKnowledge of Google Ad Systems, including DFP, DoubleClick and Google Tag ManagerIAB DMSC Certification a plusOutstanding customer service skill with the keen ability to proactively anticipate and provide solutions to customer needs.Strong interpersonal skills with demonstrated experience in cross-functional collaboration.Excellent written and verbal communication skills; ability to relay technical concepts to non-technical audiences.Demonstrated ability to build strong working relationships and consistently set and exceed service goals.Excellent attention to detail and ability to organize and prioritize assignments.Solid knowledge of Microsoft Excel, Word, PowerPoint and OutlookProven ability to manage multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.','','Cox Media Group','US-TX-Houston-1990 Post Oak Blvd','','Regular','Individual Contributor','Day Job','','No','Full-time','Ongoing','Digital Media Sales Specialist
Cox Enterprises, Inc.
Website : http://www.coxenterprises.com
Cox Enterprises is a leading communications, media and automotive services company. With revenues of nearly $16 billion and approximately 50,000 employees, the company's major operating subsidiaries include Cox Communications (cable television distribution, high-speed Internet access, telephone, commercial telecommunications and advertising solutions); Cox Media Group (television and radio stations, digital media, newspapers and advertising sales rep firms); and Cox Automotive (automotive-related auctions, financial services, media and software solutions). The company's major national brands include AutoTrader.com, Kelley Blue Book, Manheim, Savings.com and Valpak.