Oakland, CA, United States
Advertising, Media, Planning
The Assistant Media Planner assists in the day to day stewarding of media activity on assigned accounts. They support the planning, buying, campaign implementation and maintenance for traditional and digital media programs.
Provide analysis, information on sites and technologies to support client media recommendations
Contact sales reps for media kits, rates and other information needed during the strategy development
Manage vendor contact database
Issue RFP’s (Requests for proposals) under direction of Media Buyer/Planner
Analyze alternatives, supporting the Buyer/Planner in negotiations
Assist in the execution and maintenance of client media campaigns by preparing insertions orders, media authorizations and updating media flowcharts
Verify that campaign was delivered as scheduled
Inform team of deadlines and changes in timing
Communicate creative unit information to creative partners and client
Develop a proficiency in utilizing online media research tools such as ComScore, Kantar, Quantcast, MRI, etc.
Prepare banner trafficking through Ad-Serving Technology
Prepare data tracking through Ad-Serving Technology
Prepare campaign reports
Provide online lead generation support
Manage client binders, media kits, and related paperwork
Assist in the filing of resources/research materials
Prepare competitive spending/search reports
Coordinate meetings with Publishers
Assist with client income projections and cash flow reporting
Keep abreast of industry trends, participate in training programs
Review the work of the Media Coordinators for accuracy and timeliness
Skills and Qualifications:
You have a college degree. Economics/Math/Sciences emphasis is desirable
You have 6 months to a year of experience in an office environment with advertising media department or online marketing firm strongly preferred
You have some basic knowledge of the different types of media (print, OOH, digital, broadcast) and you understand the media planning process
You have excellent quantitative (analytical and math) skills
You can show skill, confidence, and professionalism in working with clients, vendors, team members and all levels of Mediasmith staff
You have excellent organizational, verbal and written communications skills
You can demonstrate good judgment and problem-solving skills
You are fully computer and Web literate; you are an ace in working with spreadsheets and databases for data analysis. Excel proficiency is critical to success in this position
You have the ability to think creatively; multi-task and meet deadlines
You show initiative and can work well independently, you are proactive in seeking additional tasks when workload allows
You can represent Mediasmith professionally at industry events. You have a good sense of humor and social skills
Experience with 3
party trafficking tools is a plus
Experience in B2B, Consumer, e-Commerce or Entertainment is a plus
If you meet the above requirements, send us a cover letter telling us why you would be a good candidate, your resume and salary expectations.
Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a hip, new Financial District location.
We are only able to respond to candidates selected for interviews.
Phone : (415) 252-9339
Website : http://www.mediasmithinc.com
Mediasmith is an integrated media agency that plans and buys media in all forms, from Search to Super Bowl. As one of the largest independent media services in the country, we are focused on only one goal, the success of our clients. We are a collective of professionals who are truly passionate about media and the future of the discipline, and are committed innovators, testing the latest in analytics and solutions enabling us to act as a catalyst for our clients media innovations.