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Job Details

Assistant Media Planner

Company name
Mediasmith, Inc.

Oakland, CA, United States

Employment Type

Advertising, Media, Planning

Posted on
Jan 02,2019

Valid Through
Apr 17,2019


Position Overview:

The Assistant Media Planner assists in the day to day stewarding of media activity on assigned accounts. They support the planning, buying, campaign implementation and maintenance for traditional and digital media programs.


Provide analysis, information on sites and technologies to support client media recommendations

Contact sales reps for media kits, rates and other information needed during the strategy development

Manage vendor contact database

Issue RFP’s (Requests for proposals) under direction of Media Buyer/Planner

Analyze alternatives, supporting the Buyer/Planner in negotiations

Assist in the execution and maintenance of client media campaigns by preparing insertions orders, media authorizations and updating media flowcharts

Verify that campaign was delivered as scheduled

Inform team of deadlines and changes in timing

Communicate creative unit information to creative partners and client

Develop a proficiency in utilizing online media research tools such as ComScore, Kantar, Quantcast, MRI, etc.

Prepare banner trafficking through Ad-Serving Technology

Prepare data tracking through Ad-Serving Technology

Prepare campaign reports

Provide online lead generation support

Manage client binders, media kits, and related paperwork

Assist  in the filing of resources/research materials

Prepare competitive spending/search reports

Coordinate meetings with Publishers

Assist with client income projections and cash flow reporting

Keep abreast of industry trends, participate in training programs

Review the work of the Media Coordinators for accuracy and timeliness

Skills and Qualifications:

You have a college degree. Economics/Math/Sciences emphasis is desirable

You have 6 months to a year of experience in an office environment with advertising media department or online marketing firm strongly preferred

You have some basic knowledge of the different types of media (print, OOH, digital, broadcast) and you understand the media planning process

You have excellent quantitative (analytical and math) skills

You can show skill, confidence, and professionalism in working with clients, vendors, team members and all levels of Mediasmith staff

You have excellent organizational, verbal and written communications skills

You can demonstrate good judgment and problem-solving skills

You are fully computer and Web literate; you are an ace in working with spreadsheets and databases for data analysis. Excel proficiency is critical to success in this position

You have the ability to think creatively; multi-task and meet deadlines

You show initiative and can work well independently, you are proactive in seeking additional tasks when workload allows

You can represent Mediasmith professionally at industry events. You have a good sense of humor and social skills

Experience with 3


party trafficking tools is a plus

Experience in B2B, Consumer, e-Commerce or Entertainment is a plus

If you meet the above requirements, send us a cover letter telling us why you would be a good candidate, your resume and salary expectations.

Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a hip, new Financial District location.

We are only able to respond to candidates selected for interviews.

Company info

Mediasmith, Inc.
Phone : (415) 252-9339
Website :

Company Profile
Mediasmith is an integrated media agency that plans and buys media in all forms, from Search to Super Bowl.  As one of the largest independent media services in the country, we are focused on only one goal, the success of our clients. We are a collective of professionals who are truly passionate about media and the future of the discipline, and are committed innovators, testing the latest in analytics and solutions enabling us to act as a catalyst for our clients media innovations.

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