Toast is looking for a data driven individual who is passionate about growth and building acquisition campaigns across variety of paid channels. As a driver of paid campaigns you will identify high value audiences, create compelling messages, and assign budgets to optimize for growth and
Acquisition Marketing Manager
Toast is looking for a passionate and growth-minded Acquisition Manager. You will be responsible for building, scaling and optimizing acquisition campaigns across a host of existing paid channels, and identifying and growing new levers of acquisition for Toast.
You are a perfect fit if you are undaunted by big or ambiguous challenges and relish in the opportunity to bring structure to tests. You are passionate about measuring every metric you possibly can and reporting out on insights that you’ve learned as a result. You love creative problem solving and finding new ways to drive growth.
Toast is a company where employees are empowered to come up with freshly baked ideas and tackle meaningful challenges. You probably already know us a little bit by now, but Toast is one of the most awarded and fastest growing startups in Boston. In 2017, to name a few, we won BostInno’s award for Emerging Company of the year, were named the 3rd fastest growing company in North America by Deloitte, and raised over $100m in funding from the likes of Google Ventures. We have built a powerful and easy-to-use Android tablet-based point of sale platform for restaurants, helping them operate more efficiently and connect with their customer base in new and innovative ways.
Lead acquisition campaigns across various paid media channels, including Search, Paid Social, Display, and Review Sites
Build the strategic roadmap for new growth marketing tactics that can diversify and expand Toast’s acquisition channels
Own Acquisition’s reporting and analytics to identify areas of opportunity and further investment
Day-to-day liaison with agencies to provide input on world-class messaging, audience segmentation that fits our personas, and metrics that will help them scale
Own the execution of high profile, executive-level sponsored, tests to optimize for conversion and drive scale
Partner across all of Marketing to elevate product and content launches reach
Bachelors degree in relevant field, preferably marketing or advertising
3-5 years of experience
Experience across one or more of the following platforms: search engine marketing, paid social media platforms (e.g. Facebook, Linkedin, Twitter), display or content syndication
Experience with Salesforce a plus
Strong analytical skills and ability to use data to optimize day-to-day perform