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Marketing Expert

Company name

Plano, TX

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Marketing Expert','170000JA','!*!About the Opportunity: ReachLocal is looking for a Marketing Expert to develop and execute on

digital marketing strategies for our company’s clients. This role will formulate

appropriate strategies and implementation plans, and will be responsible for

the ongoing management of the client’s digital marketing plan.Job SummaryThe

Marketing Expert will advise our clients on how best to leverage current and

emerging marketing solutions to meet their business needs. This role will

possess strong expertise in existing and emerging business marketing solutions,

and will collaborate with our sales consultants to identify opportunities and

effectively deliver on marketing solutions to best suit our client’s business

needs & maximize their return on investment (advertising expenses).  Strong

proficiency in customer relationship management, online search and display

advertising techniques and ReachLocal proprietary technologies are required.

This role will manage day to day campaign performance, assess digital campaign

trends, facilitate client advertising performance discussions, and identify

creative new advertising techniques to further our client’s digital marketing

needs.  About Your Responsibilities: 

Build rapport with client

representatives and marketing staffs through routine and scheduled


Develop & advise on

marketing strategies by understanding client expectations, assessing

feasibility and identifying marketing and advertising opportunities for

our clients

Monitor, evaluate, and leverage

standard processes to manage SEM/display campaign performance across

ReachLocal’s publisher networks to determine improvement opportunities

Troubleshoot performance issues

using digital advertising best practices while creating new, innovative

solutions to meet the changing needs of our clients

Drive campaign ROI and leverage

client relationships to assist the sales team in growing accounts

Manage client expectations,

communication and performance metrics

Incorporate constantly evolving

technologies and processes into the client solution delivery process



Ability to quickly master

business process, marketing and technology concepts

Demonstrated expertise in

customer relationship management

Mastery of key

technologies and systems to manage digital marketing campaigns

Advanced capabilities to

effectively manage digital advertising campaigns –Search, Display,

Marketing Management Systems etc.

Strong technical skills

to establish, assess, modify/adjust, and routinely improve marketing

campaigns over their lifecycle

Demonstrated expertise

with digital marketing publishing systems & processes

Strong verbal and written

communication skills



Customer Focus

Establish and

maintain effective relationships with clients

Seek client

feedback and incorporate it into future activities


dedication to meeting client expectations and requirements


Able to

manage time and prioritize multiple tasks in a fast-paced environment


tasks, deliverables and meet commitments on time

Analytical Thinking

Capable of

interpreting data and making recommendations to prove performance


identify the symptoms and underlying cause of problems

Business Process and

Technology Acumen

Capable of

quickly mastering business processes

Ability to

master technology solutions

Conflict Management

Good at

focused listening

Can find

common ground and explains differing viewpoints comprehensively

','!*!About You:Bachelor’s Degree in General Business, Economics, Finance, Marketing, Advertising, Public Relations, Journalism or English2 years hands-on experience managing online/digital advertising campaignsMust have 3 years of client service/account management experience.About Reachlocal:Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you’ll enjoy coming to work every day.Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google’s Quality Account Champion in North America and Google’s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13th Annual Stevie Awards for Women in Business. ReachLocal is headquartered in Woodland Hills, CA, with over 60 locations throughout the United States, Canada, Germany, the Netherlands, Japan, Australia, and Brazil.We invite you to learn more about us, connect with us, and grow with us here:• Career Site:• Blog:• LinkedIn:• Twitter:• Youtube: • Hear from our employees: is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.','US-TX-Plano','Marketing Expert

Company info

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Company Profile
ReachLocal brings order to the fragmented local Internet by connecting advertisers, publishers, and creative solutions providers together on one platform. Wherever customers are online, ReachLocal helps businesses find them with the broadest reach of local digital media, a dedicated force of local Internet Marketing Consultants, and technology that continually optimises results.

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