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Job Details

Director of Marketing and Audience Development

Company name
About NBC12 - Raycom Media

Location
Richmond, VA
11 hit(s)  

Profile

Location:

Richmond, Virginia

Salary:

Open

Type:

Contract - Experienced

Required Education:

4 Year Degree

Director of Marketing and Audience Development -

WWBT, NBC12, the #1 brand in Richmond, VA seeks a Director of Marketing and Audience Development (DMAD) to lead the station’s marketing department. This role provides expertise and support to News, Digital, Sales and all other local content efforts for multiplatform creative strategies, and commercial production services. This individual is a hands-on leader, skilled in multi-platform marketing, outside media delivery, client creative services projects, and communications and community relations activities. Exceptional organizational and strategic thinking required to implement market research recommendations and achieve goals in audience development and revenue growth. The DMAD manages a creative team to produce award-worthy, audience-motivating promotion that will expand the station’s rapidly-growing broadcast and digital media presence. The DMAD is also responsible for the station’s overall marketing strategy, including outside media planning and buying, budgets and employee training modules. Bachelor’s Degree in Marketing, Advertising, Film/Video or related field preferred. 5 years’ experience in a marketing leadership position required. Send creative reel demonstrating advanced knowledge of video production, especially Adobe Premiere, Adobe After Effects and DSLR cinematography. Qualified applicants only, apply online at

https://careers-raycommedia.icims.com

Attach resume, cover letter, and link to your most recent work. Drug screen and Motor Vehicle Record check required. EOE-M/F/D/V

NOTES:

Additional Salary Information: Depends on Experience

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About NBC12 - Raycom Media

WWBT is the NBC affiliate in Richmond, VA. We are a member of the Raycom Media family.

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