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Marketing Campaigns Manager

Boston, MA

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u00A0Responsibilitiesu00A0u25CF Manage strategy, planning and executionu00A0of marketing campaignsu00A0to achieve specific business outcomes (qualified leads, conversions) accross various channelsu00A0u25CF Leverage existing/historical and new data to identify, test, and refine segments for SiteSpect's products and services u25CF Guide creative and cross-functional teams to develop campaign assets and execute set up of campaign activitiesu00A0u25CF Hone the marketing u201Cengineu201D to improve efficiency and drive more revenue and more customersu00A0u25CF Assist the greater team as needed to complete assignments on time and within budgetu00A0u00A0u00A0u25CF Create regular reports internally, for our sales teams, and leadership team, to demonstrate results of marketing efforts Qualifications u25CF Bachelors Degree in Marketing, Advertising or Communications.u00A0u25CF 3-5 years B2B marketing or related field. u25CF Working knowledge of both online and offline marketing channels u25CF Experience analyzing data to create actionable improvements and deliver resultsu00A0u00A0u25CF Detail-oriented and process-minded to ensure campaign efficiency u25CF Strong communication (written and verbal) and interpersonal skills u25CF Experience with marketing automation systems (preferably marketo) and CRMs;u00A0u00A0u25CF Strong ability to set priorities, solve problems, and be resourceful under pressure. u25CF Strong organizational skills to timely complete projects u25CF Acts with a sense of urgencyu00A0u00A0u00A0u25CF Can-do; over-and-above mentality

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