Senior Professional Marketing Campaign Management

Profile

Description

Senior Professional will lead and implement direct response marketing campaigns focusing on creative strategy, development and production of television commercials and digital marketing to increase sales and awareness for the organization's products and/or services.

Responsibilities

The Senior Professional, Marketing Campaign Management contributes to the operational execution of lead generation television and digital marketing. These campaigns primarily support our suite of Medicare products and are aimed at prospective members. This Senior Professional is responsible for overseeing the campaign creative development and strategy, process and productions, leading initiatives to increase productivity and efficiency.

Key Responsibilities

Formulation of direct response television and digital creative strategies and briefs

Ensure campaigns operate at peak efficiency, staying on schedule and budget

Facilitate collaboration across internal teams to align on expectations

Managing outside vendors including advertising and talent agencies and production facilities

Developing and executing creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics

Coordinating resources, scheduling, building and managing budgets

Understanding execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results

Recommend and evaluate processes, procedures and quality to gain efficiencies

Takes action to resolve operational problems and minimize delays

Industry expert, bringing forth innovative ideas

Required Qualifications

Bachelor's degree in Marketing, Business, Communication

5 years of experience working in an advertising agency or corporate marketing department

3 years of digital marketing experience

Previous experience with strategic creative plan development relating to television and digital concepting through production

Experience in technical aspects of television pre- post- production techniques and processes

Demonstrated experience using marketing analytics to drive strategy

Proven ability to manage multiple projects at one time and meet deadlines

Highly detail oriented and organized

Exceptional in Microsoft Office Suite, specifically Excel and PowerPoint

Relationship building and communication skills (written and verbal)

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Master's Degree in Marketing, Advertising or a related communications field

Understanding of direct marketing

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com