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Job Details

UM - VP Advanced Analytics Director

Company name
Universal McCann Worldwide

Location
Birmingham, MI

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Profile

Position Summary

Universal McCann is a worldwide leader in advertising communications, specializing in Media Planning and Buying services. We are dedicated to delivering sustainable communications solutions through engagement, innovation and accountable creativity.

The VP, Partner is a key player within UM Decision Sciences, reporting to the SVP of Research & Analytics. A successful candidate has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions. The VP, Partner leads a team focused on bringing advanced and innovative statistical techniques to bear on improving the performance of advertising campaigns in support of a portfolio of client accounts. The VP will have a critical role in the design, consistency and quality of output on all projects. Will act as a key interface for clients and will work closely with Account Management to ensure projects are aligned to client business goals and strategy.

Essential Functions

Leads the implementation of media analytics products on a large client relationship

Serve as a key UM thought leader in aligning marketing analytics, modeling, machine learning, and AI with a client’s broader business goals and objectives.

Work with clients, agency leaders, and analytics leaders to understand, document, and clarify client needs related to performance analytics.

Provide ongoing analytical support for media/marketing modeling, attribution, and experiments for clients.

Write and present to clients, proposals for new projects, and the progress/results, of existing projects.

Lead thorough analytic responses to client strategic issues. Topics may include predictive analytics, multi-touch attribution, and machine learning.

Work in an integrated fashion with client marketing teams and internal marketing professionals to make recommendations based on analyses and experience

Work with internal stakeholders to enhance analytic processes, and develop new capabilities to increase real-time media allocation optimization.

Proven track record of dealing directly with clients is required.

Communication skills to convert complex analytical processes into easily digestible communications is key for both technical and non-technical audiences.

Lead a team of 3 people.

Qualifications

Education:

Bachelors or Master’s preferred in a quantitative field such as statistics, mathematics, finance, or economics

Work Experience:

9 years’ experience in media planning or media analytics, including at least 2 years working in sales, or implementation role, for marketing mix or multi-touch attribution

Demonstrated success in helping clients take concrete action based on analytics and data

Skills:

Curiosity

Collaboration, including ability to drive clarity in a multi-stakeholder environment

Technical sales, sales support, or solutions design, especially in a dynamic technology and data environment

Expertise with advanced analytic techniques (e.g., multivariate regression, Bayesian shrinkage, logistic regression, etc.) and data visualization software (e.g., Tableau, Datorama, etc.).

Strong understanding of the US data and ad tech ecosystem essential, with a focus on Media (e.g., impression, GRP, post-click conversions etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), and Statistics (Correlations, sample sizing, t-value VIF etc.).

Presentation development and delivery

Leadership and change management

Strong written and verbal communication

Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly

About Us

UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.

It is the Policy of Universal McCann, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.

Job Location

Birmingham, Michigan, United States

Position Type

Full-Time/Regular

Company info

Universal McCann Worldwide
Website : http://www.universalmccann.com

Company Profile

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