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Job Details

Copywriter - Upwise

Company name
Metropolitan Life Insurance Company - MetLife

New York City, NY, United States

Employment Type

Advertising, Journalism

Posted on
Oct 17, 2021

Valid Through
Jan 30, 2022

Apply for this job


Date Posted:

Oct 15, 2021


New York, NY, US, 10166

Bloomfield, CT, US, 6002

Bloomfield, CT, US, 6002



Copywriter – Upwise

Job Location:

New York, NY

Alternate Job Location:

New Jersey, remote/work from home

Role Value Proposition:

A key member of the Upwise Content Strategy Team, the Copywriter is responsible for writing and editing all copy across the Upwise experience, working closely with the Product, Marketing and Design teams to brainstorm ideas, create concepts, and develop messaging.  The Copywriter will focus on ensuring all Upwise copy is clear, concise and persuasive to help bring the product strategy to life for the user, serving as a steward for the unique Upwise brand voice to stakeholders.  Responsibilities also include developing strong relationships with key partners across the Upwise leadership team and beyond, including Marketing, Product Managers, Legal/Compliance, DevOps teams, other BAs, other program management resources, MetLife’s Global Sustainability team, etc. 

In addition, the Copywriter will be responsible for supporting the Content Strategy leadership team on Sustainability strategies, with focus on DEI initiatives and environment/climate projects that can be delivered via Upwise.

Key Responsibilities:

The key responsibilities for this role include the following:

Write clear, concise, and conversational copy appropriate to drive engagement for Upwise audience

Edit and proofread all content supplied by partners for voice, tone and grammar

Work with stakeholders and reviewers to keep the brand voice consistent and optimize engagement

Develop and execute creative for everything from in app copy to social posts and email to fully integrated campaigns

Collaborate closely across full Upwise leadership team including Marketing, Product Managers, Designers, Legal/Compliance etc. to deliver copy

Find new ways to tell our Upwise brand story—generating ideas for how branded content can come to life across multiple channels

Support efforts to activate new forms of content to support the app (i.e. articles, guides, infographics, animations, calculators, videos, etc.)

Partner closely with Content Strategy and Marketing teams to ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for user experience and engagement

Adhere to editorial and compliance standards, including voice, tone, perspective, and copy and sourcing guidelines

Integrate visual elements (including video, graphics, and images) to produce comprehensive and actionable content across the app

Understand the Upwise customer journey to inform content opportunities, ultimately removing barriers/friction to user conversion and engagement

Provide support to Content Strategy leadership team on Sustainability strategies, including DEI initiatives

Serve as the lead for other assigned Upwise initiatives and provides leadership and management through deployment on assigned projects

Essential Business Experience and Technical Skills:

The position requirements for this role include the following:

Exceptional writing, editing and proofreading skills

Ability to embrace the Upwise brand voice and tone guidelines and bring to life throughout copy

Passion for understanding the goals and objectives of the Upwise experience and collaborate to achieve them through creative, strategic communications

Experience ideating for integrated campaigns and new product launches

Strong competency for collaboration, with experience partnering with product managers, designers and art directors

Demonstrated experience with testing copy and iterating based on results and feedback

Strong research skills

Excellent planning and organization skills

Accomplished change management leader, able to operate effectively in a highly matrix environment

Strong project management skills

Ability to work as an effective partner with various management levels and across functional areas

Knowledge of financial services or personal finance a plus

A minimum of 5-7 years writing copy for a brand in an in-house creative department

Related work experience in US financial services/insurance industry preferred

Bachelor’s degree with English/Advertising/Journalism/Marketing focus

Undergraduate degree required, MBA or other advanced degree preferred

Leadership Competencies

Thinks Strategically

- sets direction aligned to the company’s strategy, applying external perspective to meet local and organizational needs, putting the customer at the center of everything we do in pursuit of MetLife’s purpose

Creates Partnerships

- authentically builds trusted relationships and collaborates across diverse and multi-functional teams to successfully drive business objectives

Seizes Opportunity

- seeks new opportunities and ways to create balanced business growth while improving operational capabilities

Drives Results

- sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards


  NYC, NJ or US Region

The wage range for this position specific to Connecticut and Colorado is $95k - $118k/year.  You may be also eligible for the MetLife Annual Variable Incentive Plan (AVIP).  Your eligibility for an AVIP award is governed by the terms of the applicable plan or program documents. MetLife offers a comprehensive benefits program that includes Medical, Dental, Life, Vision plus Retirement benefits and Paid Time Off.



MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

We are one of the largest institutional investors in the U.S. with $642.4 billion of total assets under management as of March 31, 2021. We are ranked #46 on the Fortune 500 list for 2021. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies. We are proud to have been named to Fortune magazine's 2021 list of the World's Most Admired Companies. 

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife.  For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.

MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

Requisition #: 120449

Nearest Major Market:

New York City

Company info

Metropolitan Life Insurance Company - MetLife
Website :

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