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Job Details

Sr. SEO Copywriter

Company name
The Creative Group


Houston, TX

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Job Description
Ref ID: 04130-9501124788Classification: Copywriter - Sr.Compensation: $30.00 to $35.00 per hourThe Creative Group is hiring for a Senior SEO Copywriter for one of our clients, an energy company located in the Galleria area. The successful candidate will be an SEO/SEM expert and will manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search network. This is a contract-to-hire opportunity. Responsibilities include: •Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns •Track, report, and analyze website analytics and PPC initiatives and campaigns •Optimize copy and landing pages for search engine marketing •Perform ongoing keyword discovery, expansion and optimization •Research and implement search engine optimization recommendations •Research and analyze competitor advertising links •Develop and implement link building strategy •Work with the development team to ensure SEO best practices are properly implemented on newly developed code •Work with editorial and marketing teams to drive SEO in content creation and content programming •Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Requirements
•Significant experience in writing strong, succinct copy that is grammatically correct •Background should include proficient understanding of web analytics tools and technical implementation, including Adobe suite of performance tools, Google Analytics, and Optimizely •Proven SEO experience •Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. •Solid understanding of performance marketing, conversion, and online customer acquisition •In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) •Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) •Experience with A/B and multivariate experiments •Working knowledge of HTML, CSS, and JavaScript development and constraintsAt TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Company info

The Creative Group
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Company Profile
The Creative Group, a division of specialized staffing leader Robert Half International Inc., focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields. As companies develop short- and long-term strategies for building visibility in an increasingly competitive marketplace, they require immediate access to specialized freelancers. They turn to The Creative Group when supplementing their in-house creative and communications teams with consultants who possess expertise in a range of areas, including Internet design, direct marketing, e-marketing and media relations.

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