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Job Details

Senior Brand Manager

Company name
Reckitt Benckiser Group plc

Parsippany, NJ
7 hit(s)  


Job Description:


A fantastic opportunity is available for a Senior Brand Manager to join our Marketing team

As a member of the Marketing team you are focused on driving growth in the U.S by leading the execution of the brand marketing for a brand in line with the commercial strategy as set by the Area.

Key Responsibilities

Responsible for the achievement of financial and market share targets for a brand portfolio in the U.S.

Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets

Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications

Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.

Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.

Supports the Sales team in creating customer presentations and meeting customer requirements.

Coordinate and manage the brand requirements with agency partners including the statement of work, Comms audits and area brand pipeline.

Manages the Efficiency planning of Comms including budget management & optimizing clustering shoots & multicounty shoots.

Prepares the In market Execution plan for the Powermarket and executes the approved integrated Comms plan and digital execution plan with the media and digital agencies

Is this You?

Bachelor's degree, an MBA a plus but not required

Solid experience in development of strategy for Brand and Brand planning

Experience in marketing models beyond traditional TVC advertising preferred (professional; digital; etc.)

Minimum 18 months as a Brand Manager within CPG industry

Proven leadership skills and experience

Excellent analytical skills

Very strong verbal/written communication skills

Why RB?

Fast paced.

Tired of having to jump through endless hoops to get things done? Not here. We move fast and deliver .


Frustrated by the lack of growth opportunities in your current company? Not here! RB takes pride in the development and continued growth of our employees through steady rotations and promotions.


RB empowers you to OWN what you do.

Iconic Global Brands. Take a look. You'll be surprised at how many you already have in your home.

Feel good about the company you work for!

RB is committed to making the world a better place through bette rb


Passport Stamps.

Does working Internationally interest you? Perform well and Global doors can open for you at RB.

Work with smart people.

We have a talented workforce that believes in sharing ideas to help each other, and the company succeed.


We offer 4 weeks' vacation, 9 core Holidays and 4 floating days.

16 weeks paid Maternity leave.

Competitive base salaries and bonuses.

Tuition reimbursement.

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation.

Apply Now for a chance to really change the game!

RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Company Profile
We’re 37,000 entrepreneurs, all inspired by a vision of a world where people are healthier and live better. At the heart of our rapidly growing consumer health business is a passionate desire to help people feel better. We invest in research and development to find new ways for people to look after themselves, their families and homes.We believe there's a better way to do business – we like to call it 'betterbusiness'. Socially, environmentally and financially, we act responsibly and sustainably. We believe passionately in doing things the right way, and we believe the better way helps us deliver high quality products that touch consumers each and every day. Health is no longer just the absence of illness, it’s being able to lead a fitter and happier life. Our responsibility is to help people achieve this, while making the right kind of social and environmental impact. That’s what we call betterbusiness.

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