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Job Details

UM - Freelance Associate Media Director

Company name
Universal McCann Worldwide

San Francisco, CA

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Position Summary

The Freelance Associate Media Director is responsible for managing a team in developing, executing, and monitoring media plans for clients as well as developing and executing cross-discipline/corridor communications planning. The ideal candidate will become a true client business partner and set the bar for strategic and creative thinking in all areas of media services. They will be passionate about media, be well versed in developing tactics that incorporate emerging trends, and participate in creating outstanding work that results in success for our clients and UM.

Essential Functions

Oversees staff in the day-to-day activities of the department

Oversees traditional and digital media plan development and implementation

Develops media strategies consistent with brand marketing objectives and selling strategy

Recommends targeted, innovative media vehicles consistent with media strategies

Measures media performance to determine the extent to which the original objectives and strategies were met

Maintains relationships with all levels of client

Ensures best practices are applied across account responsibilities

Prepares and makes presentations to clients regarding media recommendations, ensuring buy-in

Plans, directs, supervises, and coordinates work activities of subordinates and handles all personnel requirements for immediate staff including training and development

Seeks out information to remain current on media trends



Bachelor's degree required

Work Experience:

Five to ten years experience in media planning including three to five years management experience required


3-5 years of holistic media experience highly preferred

Strong communications skills; presentation and writing

Understanding of marketing and communications process

About Us

UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.

Job Location

San Francisco, California, United States

Position Type


Company info

Universal McCann Worldwide
Website :

Company Profile

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