Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Cincinnati, OH
View more jobs in Ohio

Job Details

Senior Marketing Professional Medicaid Implementation

Company name
Humana Inc.

Location
Cincinnati, OH, United States

Employment Type
Full-Time

Industry
Advertising, Marketing

Posted on
Apr 21, 2021

Apply for this job






Profile

Description

This role is support Humana's growing Medicaid line of business. Medicaid is supplemental insurance and care options, typically for low-income individuals and families, as well as disabled people. Medicaid marketing is regulated by each state and this role will require the candidate to learn the regulations that govern marketing efforts for each state we enter.

Responsibilities

The Senior CRM Marketing Professional identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Begins to influence department's strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.

A large percentage of time in this role will be spent on preparing and opening new markets, build foundational knowledge of target market consumer profiles, product differentiators and developing customer value propositions to impact the customer onboarding journey and new market launches.

Examples of Key Responsibilities:

Pre-implementation marketing planning

Leads opening new markets and market launches

Develops onboarding materials for new members: Welcome Kit, Member Handbook

Represents marketing on all implementation calls

Supports readiness review and P&Ps for each new market launch

Manage Dual Demos

Supports BD efforts via trade shows, brochures, sponsorship ads

Disaster communications, e.g., COVID-19, Hurricane/weather-relat

Coordinates with digital team on new market launch web pages

Required Qualifications

Bachelor's Degree in Marketing, Advertising or a related communications field

5 years of experience with marketing and campaign management

Demonstrated ability to think strategically with consumer experience design thinking that will achieve business goals

Experience optimizing marketing activities by leveraging analytics, conducting tests, and applying insights to improve performance

Excellent planning and organizational skills; demonstrated ability to implement projects and meet deadlines

Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)

Clear and concise presentation and written communication skills

Experience working with clients to deliver solutions that meet their needs

Role Desirables

Demonstrated leadership ability

Knowledge of Medicaid, Medicare, healthcare, pharmacy and/or clinical concepts and conditions

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com

Similar Jobs:
Project Manager, Design and Marketing
Location : Cincinnati, OH
Project Manager, Design and Marketing Cincinnati Art Museum • Cincinnati OH 45202 Job #2249695927 POSITION SUMMARY The Project Manager works in conjunction with the Director of Marketing and Communications and Design Manager to en...
82,911 Job Information Deloitte Marketing Campaign Writer (Consultant) - National_Office in Cincinnati Ohio Marketing Campaign Writer (Consultant) Are you a master storyteller with a gift for bringing stories to life? Are you a fi...
82,911 Job Information Deloitte Senior Marketing Campaign Writer (Senior Consultant) - National_Office in Cincinnati Ohio Senior Marketing Campaign Writer (Senior Consultant) Are you a master storyteller with a gift for bringing s...
EmploymentCrossing was helpful in getting me a job. Interview calls started flowing in from day one and I got my dream offer soon after.
Jeremy E - Greenville, NC
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
AdvertisingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
AdvertisingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2022 AdvertisingCrossing - All rights reserved. 169 192