Advertising, Marketing and Commerce – Analytics Manager
Deloitte is one of the leading professional services organizations in the United States, specializing in audit, tax, consulting and financial advisory services with clients in more than 20 industries. We provide powerful business solutions to some of the world s most well-known and respected companies, including more than 75 percent of the Fortune 100.At Deloitte, you can have a rewarding career on every level. In addition to challenging and meaningful work, you ll have the chance to give back to your community, make a positive impact on the environment, participate in a range of diversity and inclusion initiatives, and find the support, coaching, and training it takes to advance your career. Our commitment to individual choice lets you customize aspects of your career path, your educational opportunities and your benefits. And our culture of innovation means your ideas on how to improve our business and your clients will be heard.Deloitte Digital Advertising, Marketing and Commerce AdTech/MarTech Analytics Manager Marketing Sciences is at the forefront of guiding data driven strategies by leveraging emerging technology, keen analytic abilities and a laser focus on addressing the client s business initiatives. Marketing Sciences is a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data first mentality as marketing evolves. Work you ll do This person works cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, performance analytics, modeling and technology solutions. Embodyan intellectual curiosity around what data means by putting it into context of the client sbusiness and focusing on asking the nextquestion.Exercisestrongcollaborationwithothersprovidingsupporttoan extended team, sharing skills & expertisewith co-workers, and constantlyexpandingyourknowledgebase.Wearmanyhats,betweensteeringa team of Sr. Analysts,partnering with internal teams, client facing exposure, and diving in with a start-upmentality.Applya strong familiarity with all available analytics tools, both syndicated and proprietary to ensure all client recommendations are supported by quantitative and/or qualitative research.Use data to evaluatethe effectiveness of marketing strategies, tactics, and measurement techniques.Bringa strong background with proven experience in digital analytics, measurement, modeling, and data quality.Workona fast paced, forward-lookingCPG brand who is pushingthe status quo in using data to drive marketing decisions.Workcross-functionallywithmultipleinternalteamsdevelopingstrongworkingrelationshipsandhavea hands-on mentality.Qualifications: Required:Minimumof 3-4 years relevant marketplace experienceExperience with at least several of the following tools:Data visualization, Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Google Analytics, Webtrends.Ad Servers: DoubleClick, Sizmek, Atlas, MOAT, DoubleVerify. Syndicated Measurement: comScore, Nielsen. Ad Effectiveness Research: comeScore, Millward Brown Digital, GFK, Nielsen Marketing Cloud.Data management and demand-side platforms.Preferred:BachelorsoradvanceddegreeinStatistics, Economics, Business, Math, or Advertising is preferredA strong desire to learn and passion for digital marketing, research and analyticsStrongtimemanagementskillsto ensure accurate delivery while handling multiple projectsAbilityto prioritize issues quickly and creatively with a solutionbased attitudeStronganalyticandproblemsolvingskills Excellent written, oral and presentation anbilities-must be able to communicate complex ideas in both technical and user-friend languageAbilityto foster collaborative relationships with other cross-functional teams The TeamDeloitte Consulting Alliances Team is made up of professional alliance managers, alliance marketers and technical architects who understand the principles that drive successful alliance relationships. Together, they enable differentiated, innovative go-to-market solutions between our practice and alliance partners that bring quantified value to our clients and incremental revenue to the firm. How You ll GrowAt Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn.We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. BenefitsAt Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Learn more about what working at Deloitte can mean for you. Deloitte s CultureOur positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to nourish and build a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte. Corporate CitizenshipDeloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. Recruiter TipsWe want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. We also suggest that you brush up on your interviewing skills and practice discussing your experience and job history with a family member, friend, or mentor.Check out recruiting tips from Deloitte professionals. KwdeldigcliusaKwdeldigcomconusakwdeldigallddusa#LI:PTY
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Category: Management Consulting