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Internship - Private Brands

Company name
Lowes Foods, LLC

Winston Salem, NC

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An introduction to the world of brand management in a retail environment where opportunities to drive sales include the typical marketing channels plus influence of the shopping experience. Responsibilities Project 1: Host Engagement Program Description/Duties: Support creation and launch of the Private Brand Host Engagement Program. Create Weekly Store Huddle Talking Points Brainstorm and Create Breakroom Private Brand Engagement Opportunities Brainstorm Private Brands Sales Contest Opportunities Work with Human Resources to create Private Brand training videos Project 2: Lowes Foods Private Brand Photo Inventory Description/Duties: Audit package photos used for print and digital marketing to ensure that they are up to date. Project 3: Sampling Instructions Description/Duties: Develop program to support flawless execution of in-store sampling programs. Provide simple to understand instructions and memorable selling –points to drive sales. Project 4: Emerging Trends/Opportunity Areas Description/Duties: Conduct audit of current private brand categories and identify opportunities to fill current or emerging trends. Qualifications Pursuing degree in Marketing, Advertising or similar field Minimum rising Sophomores, preferably rising Juniors, Seniors, or Grad Students Additional Info Job Industries Retail

Company info

Lowes Foods, LLC

Company Profile

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