Commercialization Manager (OFS) - Houston, TX
Baker Hughes, a GE company (NYSE:BHGE) is the world’s first and only fullstream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.
BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel. Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.
With operations in over 120 countries, the company’s global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup – inventing smarter ways to bring energy to the world.
Follow Baker Hughes, a GE company on Twitter @BHGECo, or visit us at BHGE.com.
Baker Hughes, a GE company is currently hiring a Commercialization Manager based in Houston, Texas.
The Commercialization Manager will:
UNDERSTAND MARKET NEEDS
Work with product line management, sales teams, and third-party research consultants to conduct market research and voice-of-customer surveys for strategic new technology developments
Participate in the development and review of the business case for strategic new technology developments
POSITION NEW TECHNOLOGY
Brand strategic new technology to align with business goals and the company’s overall brand position
Develop strong, value-based messages for new products, services, and solutions
Develop user and buyer personas for new products, services, and solutions
Work with sales and product line management to establish value-based pricing structure
Identify opportunities to include new technology into application-based solutions that bring even greater value to customers
ENROLL AND ALIGN THE LAUNCH TEAM
Develop sales training program for new technology launches
Establish sales ambassador network to drive greater engagement / market uptake for new technology launches
Plan and schedule resources required to successfully commercialize new technology
Identify the internal tools required to prepare internal constituents for upcoming product, service, or solution launch
Establish KPIs for new technology commercialization programs
Define commercialization roles and responsibilities in collaboration with sales and product lines
IGNITE INTEREST IN UPCOMING TECHNOLOGY INTRODUCTIONS
Develop launch plan
Partner with the product line and region to execute sales / technical sales training
Develop customer care program for new technology launches
Identify external channels and tools for new technology launches
Develop customer referrals to support new product, service, or solution launches
Work with the commercial team to develop documentation for tenders
LAUNCH NEW TECHNOLOGY INTO THE MARKET
Execute the launch plan for new products, services, or solutions – in collaboration with sales and product line
NURTURE NEW TECHNOLOGY DURING AND AFTER MARKET INTRODUCTION
Continue to support in-market requirements for launched product, service, or solution
Monitor established launch KPIs
Support market expansion opportunities
Develop and monitor feedback loop and pivot where necessary
Bachelor’s degree in marketing, advertising, journalism or a related field
5 years of experience in a marketing-related field
Strong team-building, collaboration skills
Knowledge of the oil and gas service industry and related issues and concerns
Excellent planning and project management skills
Exceptional oral and written communications skills
Baker Hughes, a GE company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Learn more at ****screen
United States; Texas; HOUSTON
GE will only employ those who are legally authorized to work in the United States for this opening.
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