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Job Details

Manager Addressable Advertising - Media

Company name
Charter Communications

New York City, NY, United States

Employment Type

Advertising, Media, Retail

Posted on
Feb 06,2019

Valid Through
May 22,2019

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Spectrum Reach ( grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.JOB SUMMARYSpectrum Reach provides industry leading media solutions for audience based marketing campaigns. Addressability has quickly become a standard tactic for efficiently delivering against that audience. The current workflow required to execute Addressable campaigns includes multiple steps with multiple stakeholders across different product lines. As Addressability scales, it requires tremendous coordination throughout the workflow for each campaign.This includes support to guide the process to ensure Addressable campaigns meet contractual requirements and oversight to ensure we appropriately leverage internal and external resources.The Manager acts as subject matter expert for the various advanced advertising product lines within Spectrum Reach to support lifecycle maintenance activities, implementation of updates to deployed products, and supporting future enhancements. This role will engage cross functionally, with external vendors, and clients to manage and develop a growing addressable product portfolio.MAJOR DUTIES AND RESPONSIBILITIES Actively support all efforts to deliver a comprehensive, best-in-class addressable advertising experience that satisfies the current and future needs of our enterprise customers and partners.Acts as SME for all addressable campaigns and partners with Sales and Product Marketing team to ensure accuracy of Spectrum Reach’s product capabilities.Support project management efforts for product development initiatives as well as product maintenance projects.Ensure communication with all stakeholders is being managed effectively.Work closely with Product Team and SR Sales to vet campaign requests against product parameters, Addressable guidelines and overall best practices.Develop weekly and monthly (as well as ad hoc) KPI summary reports as defined for Addressability. This includes, but not limited to, Revenue, profitability, delivery, performance attribution, level of effort, etc.Manage coordination between Sales, Data and Research on post-campaign attribution deliverablesMonitor and evaluates results of campaignsSupport the creation and training for Addressable Best Practices across the Spectrum Reach sales force.REQUIRED QUALIFICATIONSExperience at direct marketing agency, ad agency, DMP, DSP or similarKnowledge of list matching, profile generation, ad sales, engagement and attributionAdvanced knowledge of addressable products and servicesKnowledge of marketing strategies and proceduresKnowledge of advertising principles and best practicesProven initiative and flexibility to work in a team and/or independentlyAbility to learn new technologies and assess value to business goal and strategyAbility to plan, prioritize and organize effectively and independentlyAbility to handle multiple projects and tasksAbility to make decisions and solve problems while working under pressureAbility to show judgment and initiative and to accomplish job dutiesAbility to analyze and interpret data and synthesize recommendationsAbility to communicate with all levels of management and company personnelAbility to communicate orally and in writing in a clear and straightforward mannerProficient with Word, Excel, PowerPointAptitude for technical productsGood organizational and office management skillsExcellent cognitive and communication skillsExcellent analytical skillsStrong business sense and sense of urgency to achieve business resultsEDUCATIONBA/BS Degree in Business or related to Media and Advanced Advertising or equivalent experience.RELATED WORK EXPERIENCE Experience with Addressable advertising media solutions Direct Marketing or Agency or Ad Tech experience Experience successfully delivering/launching addressable advertising productsWORKING CONDITIONSOffice environment Travel up to 25% ,employmentType:Full Time,identifier:233785BR,industry:Ad Sales, Business Affairs/Development/Analysis, Digital, Engineering/Technical Operations, Internet/Online/New Media, Market/Media Research, Research and Development, Strategic Planning,title:Manager, Addressable Advertising - Media,url:,hiringOrganization:{@type:Organization,name:SPECTRUM},jobLocation:{@type:Place,address:{@type:PostalAddress,addressLocality:New York City,addressRegion:New York,addressCountry:United States,streetAddress:1633 Broadway, 39th Fl,postalCode:10019}}}

Company info

Charter Communications
Website :

Company Profile
Spectrum Business has faster Internet, advanced voice services and more HD for your business. Spectrum Business Internet is made to keep your workforce connected with the fastest speeds, plus NO Contract, NO Hidden Fees, & NO Taxes! Only $39.99/mo when bundled. Spectrum Business Voice-Unlimited Long Distance plus advanced Business Calling Features. Only $29.99/mo. with NO Fees. NO Taxes. NO Contract.

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