RENT THE RUNWAY.
About Rent the Runway:
Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives and empowering women to feel like their best selves everyday. We have pioneered the Closet in the Cloud and believe that every person globally will soon have a subscription to fashion. Since our launch in late 2009, we have raised $190M from top-tier investors and built one of the most beloved brands on earth. We are proud to be both a profitable and high-growth business, with a loyal 6MM-strong customer base who share a belief in renting as an empowering and smart experience.
Our 1000 employees have a revolutionary spirit that permeates our culture. We’ve built - proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion brands - and we are obsessed with continuing to game change our customer experience. We are also trying to revolutionize entrepreneurship itself - proving that diverse teams produce outsized impact. The Rent the Runway Foundation, which our two co-founders launched together in 2015, helps tens of thousands of female entrepreneurs build and scale their own businesses with the mission of founders more clearly representing the demographics of this country.
The Content Marketing team is looking for a creative wordsmith and content strategist to bring to life brand and product communication across multiple consumer touchpoints. We’re looking for an exceptional copywriter to fill this nimble role. This person is an out-of-the-box thinker, understands the Rent the Runway voice and point of view, and uses that knowledge to draft smart, engaging, effective marketing copy (from emails to paid ads and beyond).
Writing sharp brand copy for a variety of channels, including emails, UX, and paid ads
Own our email content strategy and think outside the box to take them to the next level
Brainstorming exciting ways to create strong, memorable campaign messaging and creative extensions
Partnering with the Content, Design, and Marketing teams to develop compelling brand communication strategies, from ideation to completion
Self-editing and copyediting to align with the Rent the Runway voice and style guide
Juggling and prioritizing a variety of copy needs, projects, and requests
Working with the Content team to continuously streamline and increase efficacy in all copy processes
You’re the right fit if:
You have a natural knack for creative brand storytelling, specifically to Rent the Runway’s smart and savvy female consumer
Your writing voice is smart, empowering, witty, and fun
You’re highly strategic
You’re really good at crafting communications around complex, novel, or abstract ideas
You love teamwork and are able to think visually
You have no personal ego, only work ego
You are able to understand what isnt working and adapt quickly to feedback
You have extraordinary attention to detail and top-notch time management skills
You have a “do whatever it takes” attitude and are ready to jump into new opportunities to grow, evolve, and contribute to our vision
At least 1 year of full time, professional copywriting or editorial experience – preferred prior experience with e-commerce or digital marketing organizations
Bachelors degree required (English, Marketing/Advertising, Journalism or equivalent preferred)
Demonstrated excellence and focus on writing and editing -- writing examples and/or portfolio required
Strong project management and organization skills
Comfortable working autonomously and collaboratively
Able to thrive in a fast-paced startup environment
Eager to take on new challenges, introduce and implement new approaches and ideas, grow, test, and learn
Experience managing a fast-paced project pipeline and participate in cross-functional workflow
Proven ability to collaborate and build relationships with cross-functional stakeholders, across Marketing, Creative Production, Design, Merchandising, and Product/UX
Ability to be flexible, resilient, and adaptable to changing priorities
New York City, NY, US
RENT THE RUNWAY.
Website : https://www.renttherunway.com
Rent the Runway is a disruptive eCommerce business with a mission to democratize luxury in the U.S. – simply, we believe that everybody deserves a Cinderella experience. We provide millions of women the ability to rent designer dresses, accessories and other essentials for a fraction of the retail price, allowing them to look, and more importantly, feel, beautiful for all of their special occasions. Rent the Runway is seeking to revolutionize the retail industry, focusing on the belief that it is not just about selling products, but rather using products to deliver aspirational experiences. Launched in November 2009, Rent the Runway has grown to be the leader in the global fashion rental space. We are backed by some of the top venture capitalists in the world including Kleiner Perkins, Highland Capital, Bain Capital Ventures, Conde Nast, and American Express. We've been recognized by The Today Show, Fortune, Fast Company, The New York Times, and Tech Crunch as one of the most innovative businesses in the U.S. Our team is filled with passionate go-getters who are always dreaming big, implementing their ideas, delivering an incredible experience to our customers, and creating a fun, dynamic culture.