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Job Details

Digital Media Planner

Company name
Woodward Communications, Inc

Location
Des Moines, IA, United States

Employment Type
Full-Time

Industry
Advertising, Media, Planning

Posted on
Jun 28,2019

Valid Through
Oct 11,2019

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Profile

Level

Experienced

Job Location

Two Rivers Marketing - Des Moines, IA

Position Type

Full Time

Education Level

4 Year Degree

Description

The Digital Media Planner is responsible for developing and activating paid media strategies across all digital media channels. This digitally-focused subject matter expert will work with Media Strategy Supervisors to architect connected experiences across all online and offline channels, as well as other agency subject matter experts to align paid, owned and earned media efforts.

Lead/support the planning and execution of digital media strategies and tactics, including programmatic, publisher-direct advertising and native placements, email, paid social media, mobile, SEM, OTT, connected/addressable TV, and other emerging technologies

Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media

Create targeting strategies for effectively and efficiently reaching and engaging audiences

Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs

Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients

Manage all facets of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimization, billing and budget reconciliation and campaign troubleshooting for assigned accounts

Leverage data and analytics to deliver actionable insights for campaign optimization and content ideation

Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients

Proactively serve as an agency subject matter expert, resource and thought leader on all digital paid media efforts across all channels

Qualifications

Candidates must be detail oriented and highly organized, with the ability to understand client needs and translate those into paid media strategies. They should have excellent communication skills and the ability to foster long-term relationships with media partners/vendors, clients and agency teams.

Bachelor’s degree in relevant field or equivalent experience required

3 years of professional experience planning, executing and analyzing digital media campaigns

Experience with offline paid media preferred

Ability to set up campaigns in Facebook Business Manager, Google Ads, and Bing, plus functional knowledge of Google Analytics and Keyword Planner (certification preferred)

Ability to work collaboratively in a fast-paced environment

Strong written and verbal communication skills, both internal and client-facing

Desire to continuously and actively learn about all forms of online and offline media

Experience in Microsoft Word, Excel and PowerPoint

Company info

Woodward Communications, Inc
Website : http://www.wcinet.com/

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