The Marketing Automation Specialist helps drive aggressive sales growth through digital channels and is a data-driven inbound marketer who focuses on continuous testing, analysis, and improvement of the marketing funnel. The Marketing Automation Specialist will also build and interact with external partners and marketers to help distribute content that educates our audience while supporting our marketing goals. \r \rESSENTIAL FUNCTIONS AND BASIC DUTIES\r \r\r Manage all aspects of our Marketo instance and its CRM integration including lead scoring, email and landing page development, testing, database management, reporting & analytics, and optimization\r Execute inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition\r Work with teams to translate marketing requirements into functional campaigns within marketing automation and CRM systems\r Leverage real-time personalization technology to ensure the right message is delivered to the right person at the right time\r Implement best practices, including guidelines for emails, landing pages, campaigns etc.\r Create strategy to drive nurturing programs\r Determine target markets/prospects then apply knowledge to planning and executing e-mail strategies to the same\r The ideal candidate relentlessly increases digital conversion rates and improves the web experience.\r Support sales and marketing alignment through effective communication and coaching\r
Required Education/Experience:\r\r 3-5 years' relevant work experience\r Bachelor's and/or Master's degree -- preferably in Marketing, Business, Engineering, Psychology, Advertising or Public Relations\r\rRequired Knowledge Skills and Abilities:\r\r 3 years experience in either Marketo or Eloqua (Oracle's Marketing Cloud)\r Intermediate skills with Microsoft Excel and Google Analytics\r Desire to develop and do whatever it takes to get the job done in a fast-paced and energetic team\r Able to work with minimal supervision and exercise independent judgment and tact\r Excellent writing, grammatical, and proofreading skills in both business and creative writing\r Ability to communicate with conviction and respect\r Ability to multitask and be flexible\r Must be extremely detail oriented in approaching assigned tasks\r\rJackson Healthcare and its family of companies is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.