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Job Details

Assistant Digital Media Planner

Company name
Zimmerman Advertising

Fort Lauderdale, FL

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Assistant Digital Media Planner


Fort Lauderdale


Assistant Digital Media Planner

Tracking Code


Job Description


The purpose of this job description is to describe the authority, responsibilities, and duties of an Assistant Media Planner.


The Digital Assistant Media Planner is selected and placed into the position by the Director of Digital Media. This position works under General Direction, providing overview of end result; work is completed unsupervised. Incumbent uses independent judgment and discretion to accomplish tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops solutions to complex problems.

Overall Objective

The Digital Assistant Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.


Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives

Work with media vendors and negotiate rates

Maintain status reports on all interactive media initiatives

Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys

Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes

Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures

Review vendor media kits, provide POVs and maintain vendor database

Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns

Assist with competitive reporting projects and site/network rankers for campaigns

Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations

Reads and selects articles to include in our research archive and send to team weekly

Works with traffic to ensure proper tagging of campaign as it will reflect reporting

Maintain campaign timelines relating to media deliverables

Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives

Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Required Skills


Bachelor’s degree in related field or equivalent work experience

Internship in a full service agency in the area of interactive marketing preferred

Effective writing skills

Basic knowledge of interactive media concepts and methodologies

MS Office: Internet Explorer, Excel, Word and PowerPoint

Presentation skills and experience are highly desirable

Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons

Third-party ad serving, tracking and reporting expertise (e.g. Double-click)

Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable

Employed at or intern role at full service agency is highly desirable

The responsibilities are many, various, and not limited to those written in this document

Job Location

Fort Lauderdale, Florida, United States

Position Type


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Company info

Zimmerman Advertising
Website :

Company Profile
Omnicom is the largest Marketing and Media company in the world which continues to set the performance benchmark for holding companies. Within Omnicom's portfolio are the best of breed agencies that are the envy of the industry. Each agency is provided unmatched resources and global access. Zimmerman, as Omnicom's retail specialist, has built an office infrastructure to support the nature of retail business. We have over 800 budget conscious, retail bleeding, merchandise loving, sofa sleeping, car driving, pizza eating, market activating, comp sales crazy, ROI focused Zimmerman team members in many offices around the country.

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