Raycom Media, Inc.
The WTVM Success Manager
The Success Manager works in close concert with our Media Sales Consultants (MSC) and Digital Team to help develop and coordinate strategic marketing initiatives to meet key clients\u2019 objectives. This position is responsible for managing and coordinating the needs and actions of their partner Media Sales Consultants.
In conjunction with the Media Sales Consultant (MSC), the SM coordinates the planning and execution of broadcast and digital campaigns for specified clients.
Interprets data and makes targeted, focused recommendations to clients that will drive changes in their business strategy
Interfaces with clients on a variety of levels and functions while managing client expectations, including order entry, resolving makegoods and discrepancies, and in general, stewarding the client\u2019s advertising schedules on broadcast and digital platforms.
Acquires knowledge of the client\u2019s business and customers so that marketing and advertising problems and opportunities may be anticipated and addressed
Manages MSC\u2019s schedule and appointments to communicate and maximize time with clients to present and close business.
Assists MSC in setting appointments through outbound phone cold calling.
Effectively collaborate with other departments to coordinate sales projects.
Prospect new clients, manage deals and forecasts prospective closes throughout the different sales stages.
Performs other responsibilities as assigned
Skills and Qualifications
Proven self-starter with a natural curiosity toward business solutions and customer positioning
Strong communication skills are a must.
Passionate about improving and innovating the customer experience
Organized, detail oriented, and the ability to thrive in a fast-paced work environment.
Desire for future growth and advancement in media sales and customer solutions.
Minimum 2 years of customer engagement experience in the area of marketing/advertising.
Minimum 2 years of project and customer management experience. Experience with Matrix a plus.
Demonstrated ability to communicate clearly with decision makers with various talk tracks depending on expertise level
Critical thinking skills including data analysis and ability to position findings to customer with actionable steps
Ability to understand customer environments and re-sell Raycom Media\u2019s value proposition continually and influence decision makers
Fluent in Excel, PowerPoint, analytics and research tools
Advanced communication, presentation, analytical, and organizational skills
Proven ability to manage projects in a changing, fast-paced environment
Degree in Marketing, Advertising, Communications, or related field strongly preferred
Qualified applicants, apply online and attach resume. Drug screen and MVR check required. No phone calls or emails please. EOE-M/F/D/V
Raycom Media, Inc.
Website : http://www.raycommedia.com
Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business. Raycom Media, an employee-owned company, is one of the nation's largest privately owned broadcasters and owns and/or provides services for 62 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions. In addition to television stations, Raycom Media owns PureCars (digital ad platform for automotive), Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), RTM Productions (a Franklin, TN-based automotive programming production and marketing solutions company), WebStream Sports (an Indianapolis-based, live event production company) and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website. Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics. With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog. Raycom Media is headquartered in Montgomery, Alabama.