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Job Details

Strategic Planning Director

Company name
Sensis Agency

Los Angeles, CA, United States

Employment Type

Advertising, Planning, Manager

Posted on
May 14, 2020

Valid Through
Aug 27, 2020


Strategic Planning Director

Reports to: Managing Director

We are looking for an engaged and inquisitive mind to provide day-to-day account planning leadership for multiple accounts across a range of industries. This position is as unique as our agency - we need a rare blend of thinker and doer, a self-starter with great chops in advertising and experience in the digital and cross-cultural realms. The ideal candidate should be passionate about media and technology, curious about what makes consumers tick, proactive in work outlook, and a curator of culture. You will provide deep consumer understanding and insight to inform the development of integrated marketing and communications solutions at every stage, working across the diverse cultural spectrum of today’s America. You will manage the research and strategy development for all deliverables – creative, media and technology. This person will also lead our Strategy team and be responsible for team mentoring, workload distribution and general department management.

Duties and Responsibilities

Monitor and interpret cultural and social trends relevant to our client’s business

Lead and collaborate with clients on research projects from start to finish

Provide clear specifications for actionable relevant research to the team and client

Recommend and implement research that will aid in the consumer insight gathering and strategic process

Develop accurate and insightful conclusions from research data and present strategy and direction to the client

Generate and present agency’s strategic POVs

Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web, social and mobile programs and initiatives

Work with our UX team on Persona development, ethnographic user research

Work closely and proactively with account management colleagues to provide strategic direction

Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative

Develop and conduct creative briefings that provide clear persuasive information

Represent the client’s customers in client meetings and present research and strategy findings

Support new business activities

Manage and disseminate primary and secondary research knowledge across all agency teams

Work on innovative original research projects for the agency and support the agency’s thought leadership practice


Bachelor’s degree from a four-year accredited college required

Master’s degree preferred, 5 or more years of work experience in an advertising agency with at least 3 of those years in account planning at a senior level

General Market AND multicultural (Hispanic, African-American, Asian, etc.) experience strongly preferred

Experience with primary (qualitative and quantitative) and secondary research

MUST be able to roll up your sleeves and dig deep – this is a very hands-on position

Able to inspire multidisciplinary teams

Experience leading primary research, including quantitative (e.g. surveys) and qualitative (focus groups, ethnographies, etc.) research

Experience using Simmons, ComScore and other syndicated research tools

Must be passionate about emerging digital strategy disciplines, such as content strategy

Communication Skills

Ability to write compelling, articulate and succinct creative brief and media briefs

Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data

Ability to write research reports, presentations, white papers and general business correspondence

Proven ability to effectively present to clients and internal audiences

Strong writing and interpersonal skills

Ability to “drink from the fire hose” – can stay on top of emerging digital, multicultural, and advertising industry trends

In addition to a competitive compensation package, we offer a generous amount of paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan, along with other benefits.

Please submit resume, cover letter, portfolio if required and answer all questions in our online interface for consideration.

About Sensis

Sensis is a cross-cultural marketing agency driving behavior change. Moving beyond cultural boxes, we create useful, digitally relevant content to drive consumer action. Ads don't work. Content does. Because people experience content. To change behavior, you need to engage people first—through useful, digitally relevant means. These are the tools we use to build engagement, spark motivation and drive action among the cultures our clients look to influence. Along with our integrated advertising services, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO.

In addition to a competitive compensation package, we offer a generous amount of paid time off (PTO), paid holidays, health/dental/vision insurance, a 401(k) plan, along with other benefits.

Company info

Sensis Agency

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