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Digital Marketing Manager

Company name
Austin, TX


Austin, TX

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Job Description
Digital Marketing Manager\r– Fast Growth – Austin Texas based – Prefer CPG Background\r \rOur client is a privately held leader in the Distilled\rSpirits industry  based in Austin Texas.\r \rThe company is now embarking on the next dramatic phase of\rgrowth and is searching for a Digital Marketing / Social Media Manager to\rdevelop the business via Marketing platforms on Social Media, SEO, etc. to\rbuild Brand awareness.\r \rThe Digital Brand and Community Manager is responsible for\rproactively executing social media and a variety of digital marketing efforts.  It is an opportunity for the right individual\rto OWN the impact on the company’s  brand\rcreated via marketing strategies, community management and tactics across all\rdigital media channels. \r \rOur ideal candidate has exceptional oral and written\rcommunication skills and is able to develop engaging content. You should be a\r‘people person’ with great community building skills, an understanding of\rbranding and the ability to moderate online and offline conversations with our\rcommunity.\r \rUltimately, you should be able to act as the face and voice\rof our brand and manage all community engagement communications. The Digital\rBrand and Community Manager reports to the Director of Marketing.  and also more fully develop internet sales.\r \rIn this role, you will be both a Digital marketing pro as\rwell as a Brand / Marketing leader within the company. You will wear lots of\rhats and be able to take a start up operation to its next level of success.\r \rKEY RESPONSIBILITIES \r \rDevelop a website traffic plan and create goals and\rbenchmarks to meet\r \rGenerate monthly reports on our marketing campaign’s\rperformance\r \rOptimize website and social media channels for SEO as well\ras usability\r \rManage art and copywriting professionals (outsourcing where\rneeded)\r \rAnalyze key metrics that unit our website traffic and our\rservice quotas\r \rPartner with advertising and media specialists to increase\rmarketing results\r \rDevelop, evaluate and oversee the implementation of A/B\rtesting protocols and procedures\r \rManage all aspects of marketing operations, including key\rpersonnel\r \rCommunicate with our President and team members about\rmarketing goals and results\r \r

Job Requirements
QUALIFICATIONS AND SKILLS\r \r \rBachelor’s Degree in Marketing or related field required\r \rPublic Relations, Brand management experience preferred\r \r2 years’ experience in B2B digital marketing and advertising\r \rExcellent grasp of social media and website metrics and best practices\r \rDemonstrable experience with email marketing, lead generation and SEO\r \rAdvanced knowledge of HTML and CSS required\r \rStrong preference for Wine & Spirits. CPG, Food, Beverages, or similar product background. \r 

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Austin, TX

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