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Senior Marketing Specialist

Ridgeland, MS

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Description SUMMARY OF RESPONSIBILITIES : Responsible for developing and implementing marketing campaigns to support growth objectives for the company, with a focus on Home Services. Responsible for assisting in strategy development and working with the Home Services team and Marketing resources to ensure that all marketing and sales initiatives are delivered timely and consistent with the companyu2019s overall brand strategy/image. Tasked with attracting, growing, and retaining profitable customers in a highly competitive and fast-changing technology industry. ESSENTIAL FUNCTIONS: Collaborate with sales and products teams to create and deploy successful marketing campaigns; create, prioritize and present effective campaigns for approval; execute, optimize and report on results and impact to the business. Coordinate and manage all marketing initiatives to ensure sales leads and web traffic are created, sales goals are achieved, and marketing related materials are always current and correct. Manage day to day branding, promotions and product launches for all Home Services products. Proactively manage customer communication contact pressure. Assist in prioritization of campaigns and work with others to develop high impact, effective messaging strategies. Be a team resource on messaging strategy and ensure that communications are strategic, personalized and relevant to each customer. Prepare reports on Home Services metrics and activities for ongoing marketing promotions and sales results. Analyze results and make recommendations as needed. Perform additional duties as assigned. From time to time support other Marketing initiatives as needed. EDUCATION/EXPERIENCE REQUIRED : Four year degree in Marketing, Management or related business discipline required. MBA preferred. A minimum of two years direct experience in marketing, advertising, project management and/or relevant work experience required. Five years experience in developing strategic marketing plans preferred. Experience with Excel, Power BI or data analytics strongly preferred. Excellent verbal and written communication skills, interpersonal skills, analytical and strong computer skills required. Ability to define problems, collect information and recommend solutions. Demonstrated decision-making and follow up skills, excellent interpersonal skills, excellent planning and execution, with attention to detail, strong project management skills with an ability to manage multiple projects simultaneously. Must be self-motivated and have the ability to see creative vision through from inception to completion

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