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Job Details

Oath Optimization Strategist

Company name
Yahoo!, Inc.

Location
Baltimore, MD

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Job Description:

Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people around the world with a dynamic house of 50 media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media.

A little about us

The Optimization Strategy team is part of Oath Sales. The team consists of Optimization Strategists who manage and optimize Yahoo and AOL Audience Display, Video, and Mobile campaigns across Oath's house of brands, helping advertisers meet and exceed performance goals.

A lot about you

Leveraging best-in-class platforms, the Optimization Strategist proactively recommends optimizations to frequency caps, targeting criteria, audience segments, creative, landing pages and supply sources across Display, Video and Mobile. As an Optimization Strategist, you will own a set of our highest-value advertiser accounts together with your Sales and Account Management counterparts from pre-sale, campaign set-up and optimization. You will work independently to identify, prioritize and provide necessary service and proactive advice for improvement of assigned accounts either through best practice implementation, account analysis, and/or category expertise. You will work directly with advertisers at all levels of their organization helping to identify opportunities and promote behavior that grows spend and ensures long-term client success with Yahoo and AOL Audience, Video, and Mobile Ads. This can include daily interaction as well as preparation and delivery of monthly and quarterly senior executive presentations.

Your day

Own a set of our highest-value advertiser accounts together with your Sales counterparts from pre-sale, campaign set-up and optimization.

Work independently to identify, prioritize and provide necessary service and proactive advice for improvement of assigned accounts either through best practice implementation, account analysis, and/or category expertise.

Work directly with advertisers at all levels of their organization helping to identify opportunities and promote behavior that grows spend and ensures long-term client success with Yahoo and AOL Audience, Video, and Mobile Ads. This can include daily interaction as well as preparation and delivery of monthly and quarterly senior executive presentations.

Be an expert with respect to Yahoo and AOL Audience, Video and Mobile Ads optimization opportunities and be able to communicate these to all levels of our advertisers' organizations.

Be an expert in at least one of Oath's core advertising verticals or agency partners, helping to drive thinking around that industry, share best practices and be a resource to other members of the Oath organization with respect to that category.

Continually drive new thinking with respect to management of Display, Video, and Mobile campaigns, including development of best practices, development of new analytical techniques, industry-specific insights, etc. Your Must Have

Minimum of Bachelor level degree with preference for marketing, advertising, or related field.

Demonstrated experience providing strategic marketing advice either within a blue-chip company or as part of an agency.

Strong understanding of all facets of digital marketing, best practice campaign development and management, and a willingness to continue to stay contemporary on trends within the industry

Ability to solve problems and identify opportunities through the use of analytics, category expertise and critical thinking

Excellent communications skills, with an ability to think on your feet

Strong Microsoft Office Suite skills (Excel, Word and PowerPoint)

Demonstrated success working in a cross-functional environment, leading change amongst peers and senior management

Experience servicing and/or consulting in a vendor/client relationship

Knowledge of broad marketing & advertising trends and frameworks

Willingness to travel Oath is an equal opportunity employer. For more information or to search all of our openings, please visit http://careers.oath.com.

All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or other protected category.

Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment.

Currently work for Oath? Please apply on our internal career site. ​

Company info

Yahoo!, Inc.
Website : https://www.yahoo.com

Company Profile
Yahoo is focused on making the world's daily habits inspiring and entertaining - whether you're searching the web, emailing friends, sharing photos with family, or simply checking the weather, sports scores or stock quotes.

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