Job Title Social Media / Digital Marketing Producer
WHNS-TV Fox Carolina is in search of a Social Media / Digital Marking Producer. Fox Carolina is located in Greenville, SC, one of the hottest and fastest growing markets. Producer will work closely with the Creative Services Director on the day to day management social /digital content to makert Newscasts, programming, and community events. This postion will generate specific content that is delivered to Face Book, Twitter, Instagram and Snap Chat to generate interactions with FOX Carolina and develop new viewers. This position will also help establish a quality standard for all social & digital marketing content. In addition, it will assist in the purchase of digital outside media buys and track the performance of the digital buys. This position will also work closely with News digital content creators and will be trained in there skill set to assist when needed, and have daily ON_AIR topical duties to remain active in the news cycle.
II. Essential Job Functions Weight % Accountabilities, Actions and Expected Measurable Results
40% Produce marketing content on social media platform and for digital applications
25% Produce daily on-air topicals for all newscasts
25% Work with creative services staff to make sure all social media branding is correct and meeting quality standards
10% Support News Digital Content Managers as needed
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
4 year degree in digital marketing, marketing, or advertising
2 to 4 years of experience in digital marketing, broadcast marketing/promotions environment Specific Knowledge, Skills and Abilities: Extensive knowledge of social media platforms (Face Book, Twitter, Instagram, Snap Chat) and digital design software (Adobe Creative Suite). Ability to produce digital content with station talent in studio and field. Skilled writer with a background in daily News topical promotion and developing scripting for brand campaigns. Willingness to work in a fast paced environment, changing priorities and deliver production/promotion projects on-time and on budget. Motor vehicle record must meet fleet policy guidelines.
Website : http://www.meredith.com
Meredith (www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands - including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More, American Baby, Every Day with Rachael Ray and FamilyFun - along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms - including print, television, online, mobile, tablets, and video - to give consumers content they desire and to deliver the messages of its advertising and marketing partners.