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Job Details

Copywriter

Location
Cleveland, OH

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Profile

Copywriter
Job Locations
US-OH-Cleveland
Requisition ID
2018-7389
Category
Marketing
Position Type
Regular Full-Time
Overview
The copywriter is responsible for producing on-brand content for both print and digital. This is a creative position with the opportunity to work on a wide variety of projects including brochures, blog posts, email blasts, sell sheets, training materials, video scripts, social posts, direct mail, internal communications, website copy, thought leadership and more.
Responsibilities
Responsibilities include:
Writing clear, concise and grammatically correct copy
Driving the creation of original concepts that result in effective and compelling communication
Understanding our different brands and product lines to write copy that appeals to different target audiences
Crafting interesting, easy to understand copy on complex topics
Interviewing thought leaders and producing original content on industry trends
Contributing to all stages of the content marketing process, from topic ideation through production
Developing and maintaining a clear and consistent brand voice
Propose copy concepts and present underlying strategic thinking to business leaders
Effectively use internal linking and SEO keywords in online copy
Working across many departments to ensure copy needs are met
Collaborating with social, SEO, graphics and video departments for various campaigns
Brainstorming visual and video concepts to support copy ideas
Opportunity to work on persona development, customer journeys, competitor analysis, scalability and brand development
Qualifications
Skills:
Self-motivated and organized
Attention to detail
Experience with web markup language and search engine optimization a plus
CMS and email marketing system knowledge a plus
Familiarity with commonly used style guides, such as AP Style
Excellent interpersonal and communication skills
Ability to juggle and manage multiple projects with short deadlines
Bachelor’s degree in related field
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