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Loyalty Digital Marketing Manager - Military veterans preferred

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Framingham, MA
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Loyalty Digital Marketing ManagerApply now \u00bbApply now Start apply with LinkedIn Start apply with Facebook Start apply with Xing Apply Now Start Please wait...Date:Mar 8, 2018Location:Framingham, MA, USCompany:TJX Companies, Inc.Success is always in style at TJX! Continue to explore career opportunities at TJX, a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. At TJX, we are proud that, for 40 years, we have been providing amazing value to our customers, but the merchandise we sell is just part of our story. We believe our Associates bring our business to life, and we aim to support you by making TJX a terrific place to work. We are committed to leveraging our differences, and believe that the diverse skills, experiences and background that you bring into the organization will help us continue to succeed. Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra Trading Post and Homesense, as well as and in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and in the U.K.; and TK Maxx in Australia. With over $33 billion in sales, more than 3,800 stores, and 235,000 Associates in 2016, TJX is an exciting place to grow your career!TheLoyalty Marketing Managerwill drive retail sales by strengthening relationships between TJX and its Loyalty customers. They will be responsible for working with a team to deliver a robust customer loyalty engagement program, campaigns and communications as it relates to TJX\u2019s Loyalty customer segments and their behaviors. The ideal candidate will be responsible for collaborating with a team of brand managers, store operators, data & analytics and our bank partner to drive customer loyalty through a deep and timely understanding of customer behaviors, and for translating that into targeted marketing initiatives. Responsibilities: Grows active customers, spend, retention and share of wallet for the TJX Rewards\u00ae Loyalty program Leverages program metrics, customer level data and consumer insights to monitor performance - proposing new opportunities within, drive decision making and have a keen eye on KPI performance Manages TJX Rewards\u00ae program marketing execution - inclusive but not limited to email & digital communication, in-store signage & lifecycle marketing campaigns to drive incremental sales Constantly explores new Loyalty opportunities to grow customer engagement - assesses the effectiveness of existing initiatives with recommending and designing new ones Develops and executes cross-channel marketing strategies, managing internal and external partners throughout the business, including marketing, customer service, merchandising, payments, e-commerce and creative Builds out the customer lifecycle and communication journey to drive enrollments in and increase engagement with the program Builds test and learn strategies for program communication and engagement tactics Develops strategic creative briefs and sees projects form kick-off to post-campaign measurement Works closely across the organization to further educate partners and integrate Loyalty into the everyday business Stays current on industry advancement within the Loyalty/CRM space and develops recommendations as needed Oversees and manages the program budget with fine detail Manages a team of 2 (or more) individualsQualifications: Bachelor's Degree in Business, Marketing, Advertising, or related field. 6-8 years of experience creating and optimizing customer communication strategies, with 4 years of team management and development Experience with loyalty programs Experience with customer communications Blend of strategic and strong executional skills required \u2013 must be detail oriented Strong interpersonal skills Ambitious go-getter with a high capacity to multi-task & prioritize Team player who is collaborative Ability to work with and diplomatically influence at all levels of the organization New idea generator with a strong bias towards action Strong creative eye with the ability to manage creative feedback by keeping the business and the program branding top of mind Experience working in a multi-channel, multi-branded organization preferredWhat's In It For You?TJX has campuses conveniently located off the Mass Pike and Route 495. With us, you'll not only enjoy working for an industry leader, but we also strive to provide a competitive salary and benefits package.TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.Posting Notes: Framingham || MANearest Major Market:FraminghamNearest Secondary Market:BostonJob Segment:Bank, Banking, Merchandising, Marketing Manager, Marketing, Finance, RetailApply now \u00bb

Company info

The TJX Companies, Inc.
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Company Profile
The TJX Companies, Inc. is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, ranking No. 115 in the most recent Fortune 500 listings. With nearly $26 billion in revenues in 2012, more than 3,000 stores in six countries and approximately 179,000 Associates, we see ourselves as a global, off-price value retailer. TJX operates four major divisions: The Marmaxx Group (T.J. Maxx and Marshalls) and HomeGoods in the U.S.; TJX Canada (Winners, HomeSense and Marshalls); and TJX Europe (T.K. Maxx and HomeSense). In December 2012, TJX acquired Sierra Trading Post, an off-price Internet retailer. Our off-price mission is to deliver a rapidly changing assortment of fashionable, quality, brand name and designer merchandise at prices generally 20%-60% below department and specialty store regular prices, every day. With our value proposition and exciting treasure-hunt shopping experience, we believe that our demographic reach is among the widest in retail as we attract a broad range of fashion and value conscious customers across many income levels and other demographic groups.

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