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Job Details

Manager Advertising

Company name
Nintendo of America Inc.

Location
Redwood City, CA, United States

Employment Type
Full-Time

Industry
Marketing, Advertising

Posted on
Feb 07,2019

Valid Through
May 23,2019

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Profile

Manager, Advertising','190000001G','!*!Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.   

DESCRIPTION OF DUTIESDevelops and manages marketing plans that drive consumer awareness,

purchase consideration and adoption of Nintendo hardware systems, software

titles, digital content, mobile games, and accessories in the United States.  Manages the planning, strategies, and tactics associated with Nintendo's

national multi-media advertising programs while adhering to brand positioning

and creative guidelinesDevelops campaign strategies, and recommendations for annual, quarterly,

and launch-related advertising campaigns across traditional (TV, print, radio,

outdoor) and digital (video, display, mobile) channelsServes as cross functional campaign lead, collaborating with teams including strategic communications, online marketing, retail marketing, and

sales to ensure consumer campaigns have an integrated approach and consistent

messagingOversees agency partners in the development and execution of the paid

media and creative strategiesDrives the development of custom media partnership programs  in partnership with the Marketing Partnerships

Manager Leads the advertising creative process, including creative brief

development, concept development, creative review and approval processes in

partnership with internal creative teams and external agenciesManages production of all creative including budgets, timelines and onsite

supervision of commercial shootsManages media planning and buying for campaigns including partnerships,

and custom programs Collaborates with Business Analysis and Planning

to incorporate Nintendo data into digital media Collaborates with Online Marketing team on performance-based,

lead-generation media channels (SEM, programmatic, social, affiliate). Supports the Online Marketing team on

performance-based digital media programs by providing base creativePartners with the Publishers and Developer

Relations team in developing advertising and media campaign plans to

support 3rd party titles as neededReviews and analyzes data from various sources and provides key insights

to determine real time improvements and overall campaign effectivenessDevelops and manages direct reports and provides mentorship, guidance

and performance managementProvides oversight on direct reports’ campaigns and ensures integration

and budget management between them Prepares presentations summarizing campaign strategy, creative, key

performance metrics and actionable findings and presents to executive management as needed Partners

with consumer insights to guide the marketing campaigns and inspire agency

partnersActs as liaison between consumer marketing and other Nintendo of America

departments, including legal, product development groups and publisher and

developer relationsCommunicates and collaborates with global

partners (NCL, Nintendo of Canada, Nintendo of Latin America, Nintendo of Europe)

with regard to regional and/or worldwide mobile product campaign overlap.Contributes to cross-functional marketing strategy with consumer

insights, key messaging, and marketing mix 

Manages special projects as assignedActs as back-up for manager, as needed

','!*!SUMMARY OF REQUIREMENTSSeven or more years of related advertising and/or marketing experienceUnderstanding of standard analytics tools and packages such as Google

Analytics, Adobe Marketing Suite and TableauExpert organizational ability and leadership skills to coordinate

large-scale marketing campaignsAbility to develop and manage advertising agencies, media agencies,

national media promotions and eventsExtensive experience managing advertising creative productionExperience managing and leading teams while fostering a collaborative,

team-oriented environmentStrong presentation skills and ability to organize thoughts and share a

clear and concise POVAbility to establish and manage budgetsMedia planning experiencePC skills (Windows, Word and Excel preferred)Agency experience or agency management experience requiredExperience in, or professional knowledge of, the video game and

entertainment industries helpfulVideo game industry experience a plusUndergraduate degree

in Marketing, Advertising, or related field, or equivalent

 

We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity…celebrating strengths.','Marketing','CA-Redwood City','Nintendo of America Inc.','Full-time','1','M-F','40','DOE','We are an equal opportunity employer valuing diversity…celebrating strengths.','Manager, Advertising

Company info

Nintendo of America Inc.
Website : http://www.nintendo.com

Company Profile
Introduced in 1985, the NES was an instant hit. Over the course of the next two years, it almost single-handedly revitalized the video game industry. Selling over 60 million units, people brought games like Mario and Zelda into their homes for the first time on the NES.

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