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CRM Copywriter II

Location
San Francisco, CA

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Profile

About Uber
We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.
For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.
And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.
About Uber
Uber is a technology company that is changing the way the world thinks about transportation and logistics. Whether its heading home from work, getting a meal delivered from a favorite restaurant, or a way to earn extra income, Uber is reimagining the way people and things move by crafting useful, innovative, and beautiful technology that people use every day.
As a copywriter on the Customer Relationship Management team, you’ll drive the creative strategy and messaging for our Expansion lifecycle communications. You’ll focus on solutions for consumers, drivers, restaurants, and enterprise customers. But you won’t be at it alone. You’ll collaborate with marketing managers, product managers, designers, researchers, and some of the world’s best copywriters and content strategists in a fast-paced, rapidly-growing environment—to make magical experiences for people around the world.
You’re a good fit because...
The details matter to you
You know every word is important, and that great copy demands great care. You are just as committed to crafting impressive subject lines and CTAs as you are to brainstorming new features and big creative concepts. You understand the nuances of tone, voice, syntax, systematic thinking, and structure, and you polish every line until it shines.
Your writing means business
You create communications to inform and improve user experiences, but more importantly to elicit specific actions that achieve business goals. Your approach is rooted in bottom-line thinking, using analytics to guide creative decisions and support arguments. You can use research and data to help bolster your creative decisions.
You iterate quickly and respect deadlines
When its time to get locked in, you know how to move quickly while still being meticulous and conscientious in your work. You work through multiple rounds efficiently. And you think all the way through the experience, developing a solid foundation, tinkering, collecting feedback, and refining. You are committed to keeping projects on track while keeping messaging on target.
You dig deep and go broad
Exploration is inherent in your process. You devour research to become a subject matter expert, then you come up with a range of concepts for every initiative. You think through all the strengths and weaknesses of a communication strategy, and have thoughtful answers to every question. If youre presenting 5 options for a messaging strategy, headline, or preheader, you write 50.
Youre equal parts content strategist and copywriter
Clever phrases and creative concepts arent all you care about. You’re passionate about developing sound strategies, determining messaging hierarchies, and developing customer journeys that communicate exactly the right notion to the right person at the right time.
You present your work with confidence
Selling your ideas is one of your most impressive skills. You defend what you think is right for the business goals and audience needs, relying on logic and evidence rather than opinion or emotion. With a collaborative spirit that puts the good of the team ahead of your own ego, you listen closely to other viewpoints and consider all feedback. And you use your point of view and the opinions of others to develop narratives that convince people of why you believe in your decisions.
You know the medium matters
When you write content, you think about how it will be consumed. You understand how desktop vs. mobile, print vs. digital, and push vs. pull affects the way people read and retain information. Youre skilled at telling the same story across multiple channels in a way thats integrated, yet optimized for every touchpoint.
What you’ll do
Concept and write award-winning creative in a fast-paced, iterative environment
Leverage research and insights to develop communications that meet our customers’ expectations and needs
Develop holistic customer journeys, high-level content strategy, and customer touch points, creating brand experiences that make customers love Uber
Aggressively A/B test messaging and new channels
Drive engagement with a wide range of Uber products, services, and audiences
Create content systems that scale internationally
You can help creative leads guide marketing partners, freelancers, and junior copywriters or interns
What you’ll need
3-5 years experience as a copywriter for an advertising agency or in-house for a global brand.
A portfolio showcasing applicable projects.
Degree in marketing, communications or journalism a plus.
Ecommerce/retail experience a plus.
Strong editing skills.
A good understanding of how design and copy work together.
Organization skills; you can effectively manage your time and prioritize your workload.
An ability to make complex marketing programs and products sound simple.
An ability to adapt to a new tone of voice, helping to define it and push it forward.
An ability to work in a fast paced environment, collaborating with a broad in-house team.
Experience conceiving of campaign ideas, collaborating with design and brand teams.
A track record managing your own workload efficiently.
Familiarity with Google Docs and Slides.

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