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Birmingham, AL

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Description To manage digital marketing activities associated with university goals of development, recruitment and brand awareness, including market planning, digital marketing execution and market measurement. To monitor digital marketing activity, develop measurement tools to track results, and to make recommendations regarding the success or failure of plans and promotions. To develop and monitor project budget to assure estimates and actual expenses reconcile. To remain up to date on competitive threats, marketing trends and regional and national marketing programs related to digital marketing.u00a0RESPONSIBILITIES: 1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). 2. Leverage Customer Relationship Management (CRM) Salesforce and Salesforce Marketing Cloud to execute customized campaigns to generate leads and drive engagement. Assists in the development of inbound marketing strategies and communication workflows. Tracks and reports on metrics related to marketing and communication campaigns. 3. Manage Salesforce Marketing Cloud and email marketing for university. 4. Collaborate with creative and web teams to create landing pages and other graphic assets for emails and optimize user experience. 5. Performs other duties as assigned. (Annual Salary: $52,228.80 - $67,537.60) Qualifications Bachelor's degree in Advertising, Marketing, Business or a related field and five (5) years of related experience required. Work experience may NOT substitute for education requirement.u00a0 Primary Location :University Job Category :Professional & Managerial Organization :171500000 Digital Strategy Employee Status :RegularShift:Day/1st Shift

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