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Job Details

Marketing Researcher: Brand Effectiveness

Company name

Menlo Park, CA, United States

Employment Type

Research, Advertising

Posted on
Jan 17,2020

Valid Through
May 01,2020



Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The Marketing Researcher of Brand and Advertising Effectiveness will lead research initiatives in support of managing Facebook’s business brand. Your research initiatives will provide clear visibility into brand and advertising effectiveness by our global marketing efforts and inform incremental improvements. Key research initiatives include global advertiser brand health tracking, platform specific research, campaign effectiveness measurement and various ad hoc studies in support of the Business Marketing Organization. The Brand Effectiveness Researcher will build strong cross-functional relationships to drive a common and deep understanding of market perceptions and influence key stakeholders to act on the findings.

Required Skills:

Manage the execution, insights generation, and presentation for custom global tracking studies that capture advertiser sentiments about Facebook and its portfolio of apps and services.

Design and oversee custom research studies in the area of brand, platform and campaign measurement.

Manage relationships with third party, syndicated research services to identify and evangelize insights to round out our understanding of customer and market perceptions.

Perform custom research studies to inform master brand and platform brand strategy related to B2B audiences.

Minimum Qualifications:

10 years of experience using quantitative and qualitative research methodologies

Knowledge of brand and advertising research, including marketing effectiveness

Experience using primary and secondary research to influence decision making, executives and colleagues

Experience in communications with all levels of organizations including leadership

Experience executing quantitative research, including questionnaire design, fielding, analytics, and reporting

Experience with survey management tools (like Qualtrics, SurveyMonkey) and data analysis tools (like SPSS)

Experience in statistics including significance testing, correlation analysis, and driver analysis

Experience directing agencies/vendors

Preferred Qualifications:

Experience in both research supplier and client sides

Experience in the digital advertising eco-system

Experience using self-service survey tools for fast-turnaround insights

Experience with visual software and tools that enhance rendering of insights

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

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