Digital Marketing Manager
If you live and breathe all things Digital, then we want to talk to you!
About RockYou Media:
RockYou is an interactive media and entertainment company amplifying the authentic voice of multicultural millennials. Wrapped around RockYou’s video network which reaches 75 million monthly viewers, developed and optimized by publishers of leading social media apps, RockYou Media provides brands and publishers with hyper-engaging content for a multicultural audience.
The Digital Marketing Manager is a critical support role for the Performance Marketing department with tremendous growth potential at one of the fastest growing global media companies. The Digital Marketing Manager’s primary responsibility is to support the team in managing partner relationships, executing campaigns, compiling reports and ensuring success with department KPI’s.
Support Department across all facets of campaign management, including campaign set up, execution and analysis
Devise strategies to drive paid online traffic to O O brands through digital media channels including Facebook, Outbrain, Taboola, Google and Yahoo Gemini
Directly responsible for set-up and execution of SEM campaigns including in-depth keyword research, ad set structure, ad copy, landing pages and campaign optimization
Track, measure, and analyze performance of multiple digital advertising campaigns, including creating detailed performance reports, campaign insights, recommendations and rationale for optimization strategies
Project manage processes for producing media/creative assets/content and coordinating necessary resources to implement
Ensure proper integration of all campaign assets including creative, landing pages, ad trafficking, pixel placement and ad tracking
Work directly with internal and external ad servers, vendors, clients, and internal sales staff on all elements of campaign management.
Measure and report on Department KPIs and quality measurements to ensure campaigns are meeting or exceeding delivery goals while increasing ROI and profitability
Support Department in onboarding and launching new client campaigns including coordinating with clients, sales team and other internal departments for deliverables and information needed to execute campaigns.
Ideal Candidate Skills/Qualifications:
Bachelor's degree in marketing or business discipline
3- 5 years’ experience in advertising, marketing, business or related field
Significant experience with digital advertising platforms including Facebook, Twitter, Display and SEM
Excellent Microsoft Excel and PowerPoint skills
Great interpersonal skills, with an easy ability to coordinate and communicate with internal departments and external partners
Great written/verbal communication with an ability to articulate digital functionality and concepts into laymen’s terms for inexperienced clients and partners
Excellent project management and task tracking skills
Strong ability to work independently, be proactive about campaign management, departmental improvement, and market advancement
Creative problem-solving skills with a desire to always find a successful solution
Ability to prioritize tasks independently, as well as flexibility to adjust quickly to changes in priorities from external forces
Strong work ethic and commitment to excellence in their individual performance and their team’s performance
Graphic design skills a plus!
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Website : http://www.rockyou.com