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Digital Marketing Manager

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San Francisco, CA

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Digital Marketing Manager

If you live and breathe all things Digital, then we want to talk to you!

About RockYou Media:

RockYou is an interactive media and entertainment company amplifying the authentic voice of multicultural millennials. Wrapped around RockYou’s video network which reaches 75 million monthly viewers, developed and optimized by publishers of leading social media apps, RockYou Media provides brands and publishers with hyper-engaging content for a multicultural audience.

The Digital Marketing Manager is a critical support role for the Performance Marketing department with tremendous growth potential at one of the fastest growing global media companies. The Digital Marketing Manager’s primary responsibility is to support the team in managing partner relationships, executing campaigns, compiling reports and ensuring success with department KPI’s.

Support Department across all facets of campaign management, including campaign set up, execution and analysis

Devise strategies to drive paid online traffic to O O brands through digital media channels including Facebook, Outbrain, Taboola, Google and Yahoo Gemini

Directly responsible for set-up and execution of SEM campaigns including in-depth keyword research, ad set structure, ad copy, landing pages and campaign optimization

Track, measure, and analyze performance of multiple digital advertising campaigns, including creating detailed performance reports, campaign insights, recommendations and rationale for optimization strategies

Project manage processes for producing media/creative assets/content and coordinating necessary resources to implement

Ensure proper integration of all campaign assets including creative, landing pages, ad trafficking, pixel placement and ad tracking

Work directly with internal and external ad servers, vendors, clients, and internal sales staff on all elements of campaign management.

Measure and report on Department KPIs and quality measurements to ensure campaigns are meeting or exceeding delivery goals while increasing ROI and profitability

Support Department in onboarding and launching new client campaigns including coordinating with clients, sales team and other internal departments for deliverables and information needed to execute campaigns.

Job Qualifications:

Ideal Candidate Skills/Qualifications:

Bachelor's degree in marketing or business discipline

3- 5 years’ experience in advertising, marketing, business or related field

Significant experience with digital advertising platforms including Facebook, Twitter, Display and SEM

Excellent Microsoft Excel and PowerPoint skills

Great interpersonal skills, with an easy ability to coordinate and communicate with internal departments and external partners

Great written/verbal communication with an ability to articulate digital functionality and concepts into laymen’s terms for inexperienced clients and partners

Excellent project management and task tracking skills

Strong ability to work independently, be proactive about campaign management, departmental improvement, and market advancement

Creative problem-solving skills with a desire to always find a successful solution

Ability to prioritize tasks independently, as well as flexibility to adjust quickly to changes in priorities from external forces

Strong work ethic and commitment to excellence in their individual performance and their team’s performance

Graphic design skills a plus!

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