Work closely with the Digital Ops Analysts and Digital Sales reps pre and post-launch to understand the client’s key success metrics and ensure campaign is set up to deliver on these; measure monthly performance to identify and develop a story about the campaign’s evolution; identify key insights that will support future campaign recommendations.
Partner with Digital Ops Analysts to monitor campaign analytics using API dashboard, Google Analytics, AdWords account, and any other relevant data platforms
Analyze effectiveness of campaign, channels, message, creative, and customer segments to continuously improve effectiveness
For e-commerce and revenue tracking campaigns, monitor current customer sales trend and build future sales projections by customer, region, product etc
Develop and distribute monthly “Campaign Health Checks” using Google Analytics to provide key updates on client website traffic trends and behaviors; provide any relevant recommendations
Develop and distribute quarterly Competitor Analysis reports using provided resources and tools to shed light on gaps and share comparative insights based on successes/challenges of other like clients
Drive monthly performance calls with clients to review all metrics and ensure campaign is progressing in line with originally identified key success metrics
Track and report on client/campaign retention and upsell revenue impact for all campaigns that have been assigned to Strategist on a quarterly basis
Develop and document best practices for Strategic Ops campaign management as thought leadership pieces for client communication.
Collaborate with Corporate Client Services team to develop client case studies for campaign success stories
Be a leader who 'connects the dots' around business and consumer insights, and articulates digital concepts and solutions in a clear and compelling way to clients
5 years of digital advertising experience in a client facing role, either on Sales or Ops side
Proven experience developing and pitching complex digital advertising proposals
Proficiency in reading and analyzing data in Google Analytics; GA Certification is required.
Strong understanding of digital advertising products, including Programmatic, Search, Social Media,
Content Marketing and Email Marketing, with a passion for data-driven program development.
Proven record of evaluating advertising campaigns and programs from multiple data sources, and able to draw clear conclusions and actionable recommendations
Advanced proficiency in Excel required. Additional data platforms knowledge desired include Google AdWords, Programmatic/RTB management platforms, Content Marketing platforms, DFP, Google Docs
Able to understand and translate complex business challenges and consumer insight into smart digital solutions, and prioritize by both business and customer benefit.
Extreme attention to detail, and ability to dig through multiple data based platforms simultaneously and pull out meaningful insights
Results oriented, resourceful and able to work in fast-paced, deadline driven environment
Outstanding written and verbal communication and presentation skills.
Our mission is to connect communities by telling accurate and compelling stories that inform and make an impact. We're a watch-dog that looks out for those whose voices might otherwise be left unheard. We're built on tradition while we stand for change, and we embrace the passion that embodies the Bay Area's diverse and innovative culture.
Bay Area News Group is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment will be kept confidential according to EEO guidelines.
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