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Job Details

Manager Data Strategy

Company name
Grey Advertising Inc.

Location
New York City, NY

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Manager, Data Strategy','18000190','!*!

Overview: 

 

Data

Strategy is a critical new position within the Strategy team at Grey. This

analytically driven role uses various analytical techniques to help clients better

understand their target audience, size the opportunity, map the consumer

journey, and link data to strategic insights.

 

Job Description: 

Lead client engagements and educate clients on

the value of adding analytical services to their business, helping them define

needs and potential solutions.Pro-actively engage with other specialty and

new business teams across regions, to ensure the understanding of the Grey data

strategy offering, spot new opportunities and ensure insights are put into

action.Develop 1st and 3rd

party data strategies to build out a richer understanding of the customerHelp to develop a deeper understanding of the customer

journey, identifying both in-market and out of market opportunities Build audience profiles based off various

syndicated and proprietary tools (IE Resonate, MRI).Work closely with respective team members

from various disciplines (Account, Creative, Strategy) within the agency and

the client to deliver on the value of the emerging data strategy offering.Responsible for measurement strategy and oversight

across multiple channels including digital, social and CRM – Applying various

tools in the toolset (test and learn agendas etc..) to ensure there is

alignment on program KPI’s, that all relevant tracking is working correctly and

there is a realistic optimization approach.Be able to upsell data-driven projects to account

and clients that are not currently within scope by provide thought leadership

on innovative analytic solutions. 

Suggests new/innovative techniques for validating campaign performance

when relevant (IE. Brand studies, offline sales impact, MMM)

','!*!

Data-driven orientation

and the ability to leverage

data strategically to link back to the higher level business objectiveLeverage your capacity to identify business

opportunities above and beyond the original task which will translate into you

being seen as strategically valuable to the businessAbility

to synthesize large amounts of information/data and translate into an easily

understood story, with the ability to understand the important balance between art and scienceHave a passion for understanding data,

formulating and testing hypotheses, and creating and improving processes.Must have experience

with: data strategy, hands-on experience in quantitative data analysis,

creative problem solving, the ability to develop/analyze business cases and

excellent oral and written communication skillsFamiliarity with

syndicated research sources including Comscore, MRI and NielsenKnowledge

of digital marketing and CRM disciplines (including segmentation, test design,

targeting) and a familiarity with the Digital Media Landscape is requiredFamiliarity with web analytic tools (IE.Omniture, Google

Analytics) and social listening tools (Crimson Hexagon and Digimind) is a plus5

years of business experience working in Strategy, Marketing, Advertising or

Management ConsultingBachelor’s

degree in Business, Finance, Statistics, Economics, Marketing, Psychology, or

relevant degreesThis

is a client facing role and candidates must be comfortable in this environment.

Excellent verbal and written communication skills and the ability to prepare

client-ready documents

 

Grey Group

is an equal opportunity employer

','US-NY-New York City','','','','','','Research','Grey New York','Regular','May 16, 2018','Manager, Data Strategy

Company info

Grey Advertising Inc.
Website : http://www.grey.com

Company Profile

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