Grey Advertising Inc.
Manager, Data Strategy','18000190','!*!
Strategy is a critical new position within the Strategy team at Grey. This
analytically driven role uses various analytical techniques to help clients better
understand their target audience, size the opportunity, map the consumer
journey, and link data to strategic insights.
Lead client engagements and educate clients on
the value of adding analytical services to their business, helping them define
needs and potential solutions.Pro-actively engage with other specialty and
new business teams across regions, to ensure the understanding of the Grey data
strategy offering, spot new opportunities and ensure insights are put into
action.Develop 1st and 3rd
party data strategies to build out a richer understanding of the customerHelp to develop a deeper understanding of the customer
journey, identifying both in-market and out of market opportunities Build audience profiles based off various
syndicated and proprietary tools (IE Resonate, MRI).Work closely with respective team members
from various disciplines (Account, Creative, Strategy) within the agency and
the client to deliver on the value of the emerging data strategy offering.Responsible for measurement strategy and oversight
across multiple channels including digital, social and CRM – Applying various
tools in the toolset (test and learn agendas etc..) to ensure there is
alignment on program KPI’s, that all relevant tracking is working correctly and
there is a realistic optimization approach.Be able to upsell data-driven projects to account
and clients that are not currently within scope by provide thought leadership
on innovative analytic solutions.
Suggests new/innovative techniques for validating campaign performance
when relevant (IE. Brand studies, offline sales impact, MMM)
and the ability to leverage
data strategically to link back to the higher level business objectiveLeverage your capacity to identify business
opportunities above and beyond the original task which will translate into you
being seen as strategically valuable to the businessAbility
to synthesize large amounts of information/data and translate into an easily
understood story, with the ability to understand the important balance between art and scienceHave a passion for understanding data,
formulating and testing hypotheses, and creating and improving processes.Must have experience
with: data strategy, hands-on experience in quantitative data analysis,
creative problem solving, the ability to develop/analyze business cases and
excellent oral and written communication skillsFamiliarity with
syndicated research sources including Comscore, MRI and NielsenKnowledge
of digital marketing and CRM disciplines (including segmentation, test design,
targeting) and a familiarity with the Digital Media Landscape is requiredFamiliarity with web analytic tools (IE.Omniture, Google
Analytics) and social listening tools (Crimson Hexagon and Digimind) is a plus5
years of business experience working in Strategy, Marketing, Advertising or
degree in Business, Finance, Statistics, Economics, Marketing, Psychology, or
is a client facing role and candidates must be comfortable in this environment.
Excellent verbal and written communication skills and the ability to prepare
is an equal opportunity employer
','US-NY-New York City','','','','','','Research','Grey New York','Regular','May 16, 2018','Manager, Data Strategy
Grey Advertising Inc.
Website : http://www.grey.com