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Paid Social Director

New York City, NY

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OverviewnWe are looking for a talented Director to join our fast-growing and dynamic North America team. You will help lead paid social operations within Social.Lab and strategic WPP partnerships, with one of Ogilvyu2019s largest clients. You will help lead the paid social team and will provide strategic direction and leadership within the group but also key clients and agency stakeholders. In addition, you will work across WPP agencies and Social.Lab, and will be responsible for key strategic partnerships and growth development.nResponsibilitiesnn Lead the development and execution framework of innovative paid social media plans across the group and clientn Lead and develop cross-discipline communication planning and drive synergy with Paid Search, Programmatic, Display, Content Syndication, etcn Design comprehensive media and strategic frameworks that address client objectives and challengesn Develop strong client relationships and build trusted partnershipsn Build, develop and maintain effective WPP agencies relationshipsn Manage paid social team, including Social Supervisors, Social Planners and Assistant Social Plannersn Recommend innovative strategic and media tactics consistent with media and content briefingn Build and maintain strong relationships with vendors, including Facebook, Twitter, LinkedIn, Snapchat, etcn Ensure Social.Lab operating procedures and applied across accounts and deviate in specific cases to build custom operating procedures (per client)n Demonstrate ability to present strategies/plans/pitches to all level of clientsn Develop, train, coach and motivate team of Assistant Social Planners, Social Planners, and Social Supervisorsn Proactively seek out for media opportunities and/or industry news to develop sharp and up-to-date approach to media planning, and disseminate across the teamn Work together with the management to identify and grow incremental business opportunitiesn Develop thought-leadership and vulgarize/provide owned POVs to clients and partnersn Keep a close relationship with Social.Lab HQ and other hubs in order to benefit from best practices but also educate other markets with US casesn Proactively seek out to design effective media casesn Enlarge the opportunities of paid social by exploring new pilots and work with other Directors to build proprietary toolsn Integrate team of experts into our different client/agency team while keeping the culture, mindset, and knowledge of Social.Labn Manage professional relationships with WPP agency leaders and practice leadersn Lead tenures of team meetings around industry news and social casesn Build social newsletter and work with agency leads for distributionnnQualificationsnn Bacheloru2019s degree in Advertising or Communicationsn 7 years of experience in digital media planning (preferably paid social), including 3 years management experience requiredn Large agency experience preferredn Very strong experience in developing robust, creative, innovative and sharp paid social strategies and media plansn Strong understanding of digital landscape and how/where bridges are build between paid social and other channelsn Strong team management and coordinationn Extensive experience in writing and presenting relevant informationn Ability to evaluate, design and execute streamlined processes across clients and within the groupn Ability to stimulate and motivate junior talents team and develop team skills and careersn Strong track of record of business growth and incremental scope conversionsn Strong technical knowledge of paid social tools and external vendorsn

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