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Job Details

Digital Marketing Coordinator

Company name
Fisher Phillips

Location
,

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Profile

The Digital Marketing Coordinator will have responsibility for managing and updating the firm's website, utilizing social media, coordinating webinars, tracking media, and working with various attorney ranking systems such as Chambers & Partners and Best Lawyers. The Digital Marketing Coordinator reports to the Chief Marketing Officer and the Marketing Technology Manager

Digital Marketing Coordinator

Fisher Phillips, a national employment and labor law firm, is seeking a Digital Marketing Coordinator for its Atlanta office. With over 350 attorneys in 32 offices nationwide, our range of experience and expertise enables us to bring efficient and practical solutions to today's labor and employment law problems. For more information about the firm, please visit us at our website at www.fisherphillips.com.

Position Summary

The Digital Marketing Coordinator will have responsibility for managing and updating the firm's website, utilizing social media, coordinating webinars, tracking media, and working with various attorney ranking systems such as Chambers & Partners and Best Lawyers. The Digital Marketing Coordinator reports to the Chief Marketing Officer and the Marketing Technology Manager.

Duties include

Website management

• Update website daily

• Assist attorneys with their bios

• Post news articles, Legal Alerts, cases, newsletters, external media coverage summaries and events

• Send alerts and newsletters to opted-in recipients and through social media; utilize the firm's CRM system InterAction

• Maintain and evaluate statistics on website traffic

• Work with attorneys and web designers to keep blogs updated

• Monitor and respond to emails sent to the firm through the website Social media

• Post website content on social media sites • Monitor social mentions and followers Coordination of firm webinars

• Maintain a calendar of all firm internal, external and client webinars

• Schedule, coordinate and set up webinars with attorneys

• Train attorneys for webinar presentations

• Download and review registration lists

• Review answers to post-webinar survey

• Save PowerPoint presentations and attendee lists in firm's document management system

• Respond to client emails and phone calls with questions about webinars

• Apply for HRCI/SHRM credit Media tracking responsibilities

• Record media hits on a spreadsheet on a daily basis

• Scan magazine and newspaper articles as available

• Calculate audience numbers and advertising equivalency value of media placements Coordinate firm inclusion in National Rankings

• Facilitate attorney submissions and interviews for ranking such as Chambers & Partners USA and Best Lawyers

Specific Requirements

Qualifications:

• A Bachelor's degree preferably with a concentration in marketing, design, advertising, public relations or other communications-related area

• 2-5 years’ experience in a marketing position with digital project management and video production responsibilities, preferably in a professional services environment

• Experience with InterAction or similar CRM software and an understanding of associated best practices

• Proficiency in HTML and CSS

• Expertise in Google Analytics or similar measurement and ROI tracking tool

• Must possess strong oral and written communications and effective presentation skills

• Able to thrive in a fast-paced environment

• Ability to proofread content for typographical spelling errors and stylistic conventions

• Well-developed interpersonal skills and judgment necessary to work effectively in support of a broad range of personnel and levels and respond with courtesy and tact

• Aptitude to learn new technologies quickly and willingness to embrace a new normal

• Flexibility to meet time zone challenges and work with colleagues in all firm offices

Company Profile

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