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Job Details

Integrated Media Planning Supervisor

Company name
Zimmerman Advertising

Fort Lauderdale, FL

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The purpose of this job description is to describe the authority, responsibilities, and duties of the Integrated Media Supervisor


This position reports directly to an Assistant Media Director (AMD) or Group Media Director (GMD), secondly VP Planning and EVP Media Services. The Media Supervisor is responsible for directing the efforts of subordinates that may include a Planner and/or Assistants. Deliverable timing, coordination and input are coordinated with the corresponding Account Service client team, while overall accountability is subject to the incumbent’s manager. This position works under General Direction, providing overview of end result; work is completed unsupervised. Incumbent uses independent judgment and discretion to accomplish tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops solutions to complex problems.

Overall Objective

The Integrated Media Supervisor directs the efforts of his/her assigned team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.


Directly supervise a staff in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following; National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline and online)

Couponing via FSI, shared and direct mail alternatives

Local events ideation and implementation, i.e., local guerilla marketing

Work as part of a media planning and buying group, applying media solutions to overall client objectives

Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan

Clearly communicate media strategies to clients

Supervise and train junior/middle level employees

Conduct ongoing routine client communications and field presentations

Develop, present, implement and optimize traditional media plans, strategies and tactics`

Plan traditional media campaign strategy in tandem with interactive media team

Work with key client contacts and account service to determine specific advertising needs

Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons), other industry research and clients’ historical media activity reports to develop media plans

Prepare and present media plans directly to client senior and field management, regional and local franchisees or outlets

Optimize the campaign with the Buying team ongoing

Develop POVs as needed in response to client needs or requests

Required Skills


Bachelor’s degree in related field or equivalent experience

5 years media planning experience as a Senior Planner, Supervisor or Associate Media Director (AMD)

Knows how to Plan Broadcast, Digital, OOH and print Media

Demonstrated presentation and writing skills

Proven ability to develop quality, well-conceived and successful media plans

Experience directly managing a staff of one or more

MS Office: Internet Explorer, Excel, Word and PowerPoint

Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons

Experience in working with retail clients is highly desirable

Full service agency experience preferred, but not required

The responsibilities are many, various, and not limited to those written in this document.

Company info

Zimmerman Advertising
Website :

Company Profile
Omnicom is the largest Marketing and Media company in the world which continues to set the performance benchmark for holding companies. Within Omnicom's portfolio are the best of breed agencies that are the envy of the industry. Each agency is provided unmatched resources and global access. Zimmerman, as Omnicom's retail specialist, has built an office infrastructure to support the nature of retail business. We have over 800 budget conscious, retail bleeding, merchandise loving, sofa sleeping, car driving, pizza eating, market activating, comp sales crazy, ROI focused Zimmerman team members in many offices around the country.

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