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Director Publicity and Marketing

Company name
macmillan learning

New York City, NY

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| Job Details Requisition Number 18-0129 Post Date 3\/21\/2018 Title Director, Publicity and Marketing Organization Name Celadon Books City New York State NY Description Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment. U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children\u2019s Publishing Group, Picador, St. Martin's Press and Tor Books. In the UK, Australia, India, and South Africa, Macmillan publishes under the Pan Macmillan name. The German company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer and Witsch, Rowohlt, and Droemer Knaur. Macmillan Publishers is a division of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany. We are an Equal Opportunity Employer committed to reflecting a broad representation of differences --race, ethnicity, religion, sex, sexual orientation, gender identity\/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective \u2014 in our workplace. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC Requirements This position will help lead Celadon Book\u2019s marketing and promotion efforts. The candidate will be responsible for developing and implementing publicity and marketing campaigns across the catalog working closely with the Associate Publisher and content team. Specific responsibilities include but are not limited to the following categories: Publicity: \u25cf Create and manage media campaigns including industry, national media, on-air \u25cf Create and distribute press releases \u25cf Coordinate promotions with sales team \u25cf Liaison with authors, agents, vendors, key media independently \u25cf Create and manage events for authors and Celadon \u25cf Attend industry and author events \u25cf Work with design on creation of publicity materials Marketing Plans and Campaigns: \u25cf Develop and implement marketing campaigns \u25cf Monitor, review and report on all marketing activity and results \u25cf Work closely with content team to create cohesive strategy Qualifications: \u25cf Requires a bachelor\u2019s degree. Master\u2019s degree in related field a plus \u25cf 10 years experience in a marketing, advertising or promotion role \u25cf Robust relationships with book-related media outlets as well as national media \u25cf Experience with on-air booking \u25cf Experience in all aspects of developing and maintaining marketing campaigns \u25cf Experience\/Understanding of social media and content marketing (Facebook, Instagram, Twitter, GoodReads, etc) and analytics \u25cf Must have first hand knowledge of SEO and SEM campaigns \u25cf Must have Facebook advertising knowledge (use of business manager a plus) The successful candidate must have the following skills: \u25cf Project planning is critical; individual must have the capability to document, communicate and integrate results into specific action plans and manage project plans for implementing marketing and publicity campaigns \u25cf Excellent interpersonal, written and verbal communication skills required; \u25cf Initiative and desire to work successfully in a fast-paced, small team environment, self-directing day-to-day activities and prioritization; strong attention to detail, with an ability to follow-up on items to ensure tight timelines and releases are met About Celadon Books: Celadon Books was established in the fall of 2018 as a division of Macmillan Publishers. Founded by Jamie Raab and Deb Futter, Celadon Books will publish a highly curated mix of fiction and nonfiction. The list of twenty-four new titles a year will draw on the founders\u2019 unique ability to publish commercial and literary books and to discover and nurture talent. | | | | | Macmillan 2007

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macmillan learning

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