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Visual Merchandising Specialist

Grand Rapids, MI

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Currently, Meijer is looking for a Visual Merchandising Specialist. This position creates brand appropriate Visual Merchandising Strategy, and collaborates with Brand Development graphic designers to develop graphic communication supporting product transitions in store for assigned merchandising areas.
Key responsibilities include:
Develop Visual Merchandising Strategy in assigned areas and align to Brand Development strategy for consistent brand, theme, tone and message in store.
Responsible for the overall look and feel of the department in assigned areas and integrated across VM for a total in-store visual experience.
Drive Brand awareness and maintain a positive, consistent corporate brand image.
Provide creative solutions supporting business priorities and project credible expertise to all levels of merchant business partners including, Buyer, Merchandise Manager and Vice President.
Research information from multiple sources to assist in design decisions and trends including: competition, books and magazines, forecast companies, Internet, etc.
Initiate creative work in the form of a Visual Creative Brief. Collaborate with graphic design partners on the creative outcome to ensure strategic and store aesthetic experience requirements are met.
Manage Kit of Parts for Visual Package and create appropriate versions to support execution within prototype variables.
Develop and maintain cross-functional, collaborative relationship with the following areas:
Merchandise Presentation Department to ensure look and feel of the department is executed within corporate guidelines and standards for product presentation.
Store Operations to ensure visual merchandising plans are approved for execution within operational requirements.
Store Design to ensure the execution of level 2 signing is aligned with the level 1 strategy and aesthetics.
Procurement to facilitate corporate sourcing of production services.
Photo Studio to understand creative direction, prepare photo requests. Attend photo shoots as needed.
Pricing to ensure level 3 promotional signs are integrated into the overall in store visual aesthetics defined by level 1 and level 2 visual strategy.
Develop presentation within financial strategy, and facilitate accounting requirements for PO protocols.
Provides graphics and instructions for in store execution of visual merchandising program to Planogram and other transition documents.
This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.
3-5 years of experience in retail environment.
Experience in design, advertising/marketing, merchandising and space planning is a plus.
Knowledge and understanding of branding and key marketing principles.
Creative problem solving skills.
Knowledge of visual merchandising and store layouts.
Planning and project management skills.
Technical, creative and business writing ability.
Knowledge of the retail industry.
Understanding of specific category product lines and core customer behavior.
Office computer skills; ability to learn company systems and tools, preference for Microsoft Office.

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