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Job Details

Analytical Brand Strategist

Company name
Y&R NYC

Location
New York City, NY

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Job Description:

The BrandAsset® Valuator team within Young & Rubicam Group is seeking a highly skilled Brand Analyst to join our rapidly growing brand consultancy.  We have a fast-paced team environment where initiative is valued and creative thinking is encouraged.

The Analyst will be assigned to client teams across a variety of consumer-driven categories, performing analytic research, becoming an expert on Y&R's proprietary database of consumer brand perception (BAV) and using qualitative insights to provide clients with recommendations on business strategies.

You must have a proven interest in marketing and brand insights and be comfortable working with and interpreting data.

Responsibilities

KEY RESPONSIBILITIES:

Analyzing the various facets of a brand, including brand personality, performance, positioning, targeting, loyalty, partnerships and elasticity, using proprietary research such as BAV, and that of key research vendors such as Simmons, TRU, Iconoculture, etc.

Perform advanced multivariate statistical work such as factor analysis; cluster analysis; perceptual mapping; linear and non-linear regression; longitudinal modeling using SPSS or other advanced statistical software

Interpret and apply analytics to strategic brand development, brand positioning and dynamics, brandscape evaluation, brand imagery diagnosis, consumer segmentation, etc.

Creatively integrating quantitative and qualitative findings and presenting strategic recommendations to internal teams and clients.

Closely collaborating with the Brand Planning department by providing analytic brand insights that drive brand and advertising strategy development for our clients as well as new business prospects.

Working with clients to determine relative brand strengths and weaknesses, and to develop strategies to improve their brand's equity among key customer targets.

Conducting secondary research on clients, their brand portfolio, their customers and their competitors in order to understand the internal and external environment of the brand.

Qualifications

SKILLS & QUALIFICATIONS:  

Strong interest in and knowledge of advertising/marketing, particularly branding

Bachelor's degree in marketing-related field

Strength in analytic skills; prior statistics and/or market research experience

Very strong reasoning and problem solving skills

Excellent writing, communication and presentation ability

Excellent research skills

Fluency in Excel, PowerPoint and Word

Proficiency in SPSS/statistical packages

Experience with Simmons and other brand/consumer research tools an asset

ABOUT YOUNG & RUBICAM:

Founded in 1923, Y&R is one of the world's preeminent global communications companies, with 182 offices across 82 countries around the world. Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Over the last 20 years, Y&R has amassed the industry's largest global database of consumer brand perceptions. It forms the basis of our proprietary tool, BrandAsset Valuator (BAV), an unrivaled, data-driven framework for strategic planning. BAV is the world's largest quantitative study of brands, spanning 51 countries and over 800,000 respondents. With such a wealth of data, the study provides an empirical and historically validated demonstration of how brands grow and decline, and its metrics have been linked to both current and future financial performance.

We embrace diversity at Y&R.  In fact, we celebrate it.  We have different backgrounds.  Passports.  Genders. Orientations.  Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience.  We’ve come back from serving our country.  We’re returning after starting our families.

We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world.  Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R.  And we Resist the Usual.

Y&R is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Company info

Y&R NYC

Company Profile

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