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Job Details

Consumer Acquisition Marketing Analyst

Company name
Humana Inc.

, KY

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Consumer Acquisition Marketing Analyst','187792','US-KY-Louisville','','Office','Office','Full-time','','!*!Healthcare isn’t just about health anymore. It’s about caring for family, friends, finances, and personal life goals. It’s about living life fully. At Humana, we want to help people everywhere, including our associates, lead their best lives. We support our associates to be happier, healthier, and more productive in their professional and personal lives. We encourage our people to build relationships that inspire, support, and challenge them. We promote lifelong well-being by giving our associates fresh perspective, new insights, and exciting opportunities to grow their careers. At Humana, we’re seeking innovative people who want to make positive changes in their lives, the lives of our members, and the healthcare industry as a whole.

Assignment Capsule

Be a part of a leading edge marketing team - supporting business strategy and vision.

Humana is seeking a Marketing Analyst to be responsible for assisting in the coordination of the development of the integrated marketing plan for Senior Products.  In this role, the analyst will collaborate with appropriate Humana subject matter experts to ensure that the integrated plan is effective in achieving sales goals for our individual markets through support of local market value proposition and developing creative/media tests to optimize market level performance. 

Make recommendations that can increase product sales.

Lead partner marketing materials through required legal, compliance and regulatory review processes.

Prepare written market analyses that will help determine creative marketing solutions that will include appropriate uses of media and advertising.

May manage vendor relationships with advertisers and media.

Key Competencies

Interpersonal Effectiveness: Understands oneself, effectively manages emotions, listens and communicates with respect, and builds trusting relationships.

Customer Focus: Connects meaningfully with customers to build emotional engagement and customer advocacy. Simplifies complexity and integrates internal efforts to deliver an optimal customer experience.

Pursues Excellence: Seeks out learning, strives to develop and expand personally, and continuously helps others upgrade their capability to contribute to Humana.

Collaborates: Engages others by gathering multiple views and being open to diverse perspectives, focusing on a shared purpose that puts Humana's overall success first. ','!*!Role Essentials

Excellent organizational skills to track report and manage high volumes and multiple priorities in various stages of development, as well as resourcefulness/business acumen in trouble-shooting.

A professional with polished communication skills to deal with important partners in navigating complex processes.

Experience with marketing materials development, the health insurance industry and related compliance requirements, as well as Microsoft Office suite would be beneficial. Adobe is a plus.

Excellent proofreading skills.

Bachelor’s Degree in Marketing, Communications or relevant field

Progressive experience in Marketing, Advertising, or Communications

Familiar with Internet marketing/basic knowledge of web design

Strong writing and communication skills

Proficiency using Microsoft Office

Possess the ability to write queries, create forms, reports and documents in Access and Excel.

Role Desirables

Prior experience with designing and arranging website content

Prior health insurance industry experience

Prior ad agency experience a plus','Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.','Consumer Acquisition Marketing Analyst

Company info

Humana Inc.
Website :

Company Profile
Humana's diverse lines of business work to serve all types of consumers. From families to seniors to military members to self-employed individuals, there is a plan to meet many unique needs. Find out how Humana's associates and corporate leaders are committed to customer service. Our team uses innovation to deliver results to our consumers.

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