The Creative Group
Ref ID: 01020-9501111507Classification: Social MediaCompensation: $80,000.00 to $90,000.00 per yearFor immediate consideration, please send your resume to Sisi de Goytisolo at email@example.com. She can also be reached at 305.774.7227 x 57344. Company: Web Development Internet Marketing Agency Position: Paid Search Director Salary: $80K - $90K Web Development Internet Marketing Agency is seeking a Paid Search/Paid Social Director to leverage your internet and marketing skills to lead, develop and optimize paid search campaigns. Will also lead paid digital marketing campaigns on social media channels (Facebook, Instagram, Twitter, LinkedIn). Key tasks will include search campaign generation / implementation, keyword research, development analysis, identifying and capitalizing on search marketing trends and messaging key trends and insights. Must have solid experience in full-cycle digital ad campaign management, with minimum monthly Google budgets of $200K or FB budgets of $10K or more is crucial. Paid Search Responsibilities: -Develop strategy of paid search accounts according to business monthly and yearly goals -Lead and support paid search team to reach and attain channel KPIs and goals -Aggressively plan and drive strategic direction on all aspects of managed accounts, including quarterly testing roadmaps, planning initiatives and business opportunity identification and implementation -Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Bing, Yahoo! Search Marketing and other search engines -Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals -Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (CPA, CPL) -Actively test and analyze keywords, copy, creatives and landing pages to increase ROI and drive incremental volume -Communicate key metrics, goal attainment and optimization opportunities -Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency Paid Social Responsibilities: -Create, implement, track, analyze and optimize Social campaigns in Facebook, Instagram, Twitter, LinkedIn and other social channels -Advanced Experience in working in and managing bid optimization platforms [Smartly, Facebook Power Editor, Ad Parlor] -Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs) -Utilize successful bidding strategies such as A/B Test and effective campaign management on social channels to hit target acquisitions volume goals and efficiency metrics [CPA, CPL] -Actively test and analyze creatives, copy and landing pages to increase ROI and drive incremental volume -Lead weekly reporting calls with internal team, including communicating key metrics, goal attainment and optimization opportunities -Aggressively drive strategic direction on all aspects of managed accounts including testing roadmaps quarterly planning initiatives and business opportunity identification and implementation -Provide detailed analysis of key metrics and program tracking techniques in order to increase overall social ads performance efficiency -Set and manage expectation of internal teams
The Creative Group
Website : http://www.creativegroup.com
The Creative Group, a division of specialized staffing leader Robert Half International Inc., focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields. As companies develop short- and long-term strategies for building visibility in an increasingly competitive marketplace, they require immediate access to specialized freelancers. They turn to The Creative Group when supplementing their in-house creative and communications teams with consultants who possess expertise in a range of areas, including Internet design, direct marketing, e-marketing and media relations.