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Job Details

Sr Marketing Manager - Cartoon Network

Company name
Time Warner Inc.

Atlanta, GA

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Posting Job Description

About Turner

/ Our Story

TBS, Inc. is an American Media conglomerate and division of Time Warner along with our sister companies, HBO and Warner Brothers. We are better known as the folks who bring you CNN, HLN, TNT, TBS, Adult Swim, Cartoon Network, Turner Sports and so much more! For more information, please visit:

What part will you play?

Do you like YouTube? Do you like cartoons? Do you have a passion for digital content? We're looking for a highly strategic and insightful individual to join our Cartoon Network social media team as Senior Marketing Manager to run the Cartoon Network YouTube channel.

You'd be responsible for developing and implementing the strategy for the Cartoon Network YouTube channel. We're looking for someone passionate about the kids space, digital content, and YouTube. We have a fun, creative team and need someone who will fit in, while bringing strategic insights around digital content to the table.

What will you be doing?

Oversee the Cartoon Network YouTube strategy

Have a deep understanding of YouTube and ability to determine and shape and achieve Channel goals through data analysis, market trends, target demographics, etc.

Act as the platform lead for Cartoon Network, representing cross-departmentally and Turner-wide

Work to proactively create and implement strategic recommendations for YouTube and other new video platforms

Work side by side with the Associate Creative Director for social, guiding the team with both creative insight and data-driven strategic recommendations

Maintain, update, and report developments in the digital media and kids entertainment space

Understand historical and trending characteristics of the social video landscape

Problem-solve by developing new processes and innovative structures and solutions

Develop campaign-level strategies based on company priorities and goals

Attend weekly project meetings, acting as the representative for YouTube and reporting back to the team with updates

Proactively facilitate internal creative reviews with the design team

Create analytics reports and help various internal parties incorporate YouTube reporting

Initiate optimization projects for the day-to-day team to deploy

Perform detailed evaluation of Cartoon Network YouTube channel, identifying needs, growth opportunities, competitive realities, unique business opportunities, etc.

Create and deliver presentations to key stakeholders

Operate the channel with high revenue generation in addition to having revenue goals tied to you and the team

What do we require from you?

Essential skillsets for channel management

Experience managing a YouTube channel

Existing relationships with YouTube creators

Rights management knowledge (licensing, copyright, etc.)

Optimizing video organically

Expertise in social media campaigns

Data and insight analysis

7-10 years’ experience in online video, social media, digital agency

2-year minimum of YouTube platform knowledge required

Previous experience managing a YouTube channel

Previous experience working with top level executives and managing international communications

Proven ability to turn data into knowledge, and knowledge into insights

Ability to think creatively and communicate complex solutions efficiently both internally and cross-departmentally

Knowledgeable and passionate about online video; specifically YouTube, Instagram, and other kid-skewing platforms (ex:, Snapchat, etc.)

Self-directed and capable of working effectively in a highly dynamic and fast-paced environment

Team player possessing strong desire to join forces and elevate the collective whole

Demonstrated ability to build partnerships with platforms and other creators

Superior written and oral communication skills

Time management and quantitative/analytical skills required

BA or BS required

But wait, there’s more!

Paid time off every year to volunteer

2015 Best Company for

Working Mothers

An in-house

learning and development team

to help shape and grow your career

Part of the Time Warner family of powerhouse brands like HBO, CNN, Cartoon Network, Adult Swim, TNT, and TBS

See what it’s like to work at Turner!

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Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

Company info

Time Warner Inc.
Website :

Company Profile
Time Warner Inc., a global leader in media and entertainment with businesses in television networks and film and TV entertainment, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide on a multi-platform basis. Overview Our operating divisions, Home Box Office, Inc., Turner Broadcasting System, Inc. and Warner Bros. Entertainment Inc. share a dedication to light up the world’s screens with the best storytelling, across technological frontiers and geographic boundaries. They maintain unrivaled reputations as homes for creativity and excellence, with brands and leading scale that attract the best talent and ideas, and allow creative talent and journalists to realize their visions and share them with the world. HBO, with its sister channel Cinemax, is the world’s leading premium pay-television and subscription video on demand (SVOD) service, Turner has one of the world’s premier portfolios of advertising-supported cable networks and related brands, and Warner Bros. is the world’s leading producer of television programming and filmed entertainment. And while our divisions are separate businesses, they each foster a culture that encourages and embraces constructive collaboration.

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